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Spain stays ahead of the game with IGA

Partnership with Media Game continues IGA's European expansion

Thursday 31st January/...IGA Worldwide, the leading independent in-game advertising network, has today announced an exclusive sales partnership in Spain - the fourth-largest video game market in EMEA*. The company will work with Media Game, part of the Market Sport Group, a Spanish agency with leading expertise in marketing and brand awareness in the sports sector.

The deal further widens IGA's global reach, with the creation of increased opportunities for local and regional advertisers throughout Spain. Market Sport will be able to reach gamers in the highly lucrative 18-34 male demographic, and increasingly diverse demographics including both females and 'grey gamers', through IGA's worldwide network.

IGA Worldwide currently generates around 200 million impressions per week in over 50 titles on its radial network for some of the world's leading brands across a number of sectors. The deal puts Market Sport in a strong position to capitalise on the influence of the in-game advertising industry and its predicted exponential growth.

Market Sport, which lists La Caixa - the third largest financial group in Spain - as one of its shareholders and currently provides marketing services for thousands of Spanish household names such as Telefónica, Vodafone and BBVA, will be serving dynamically-updated adverts into the Spanish and South American regions for businesses of a range of sizes. To date, the agency has served static in-game adverts to Pro Evolution Soccer - one of the most played football games ever.

"Market Sport is an expert in its field and will provide us with an unrivalled knowledge of the Spanish and South American markets," said Justin Townsend, CEO at IGA Worldwide. "The partnership will provide a unique opportunity for brands in these regions to target sought-after demographics with tailored messages. We now offer an even larger choice for our advertisers across all channels in the United States, Australia, Canada, and now a larger section of Europe. We're looking forward to building on this."

Txus Prio, Director of MediaGame said: "With more than 8.5 million gamers in Spain alone, in-game advertising cannot be ignored by local brand owners. It brings a fresh and effective way to advertise in a climate where many mediums are suffering."

"We are pleased to bring a sound offering to the market with IGA, which remains committed to ensuring that all branding and adverts are contextually relevant," added Txus Prio. "We're confident that our partnership will help all our clients to remain ahead of the game."

PricewaterhouseCoopers LLP, Wilkofsky Gruen Associates

About Market Sport

Market Sport ( www.marketsport.com) is a company with 100% Spanish capital and registered office in Barcelona. In our 10-year company history, we have always focused on sports marketing and on events organization. One of our major achievements has been our work in panel board advertising in the football market. We are the owner, amongst other activities, of the patent "PUBLIMETA" (3D-effect optical illusion panel boards on the goal line of 1st and 2nd Spanish division football stadiums). Our clients who used the system this season

(2006/07) are Vodafone, Toyota, BBVA, Movistar, BenQ, Groupama, Deustch Telecom, Allianz and Wurth. We are not only exploiting the system in Spain, but globally, in more than 30 countries, including the most important football leagues in Germany, Italy, France, Brazil, Argentina, Korea and Japan, amongst others.

Market Sport hosts the International Football Fair, "PLANETFUTBOL", ( www.planetfutbol.net) attracting more than 400,000 visitors per year.

Market Sport is also dedicated to other sports and is the exclusive agency of the Mallorca Classics Golf tournament - the second biggest golf tournament in Spain.

About IGA Worldwide Inc.

IGA Worldwide, Inc. ( www.igaworldwide.com) is the largest in-game advertising company with a proprietary ad serving network. The IGA Worldwide Radial NetworkSM enables advertisers to target millions of engaged gamers across a wide range of platforms and genres. IGA Worldwide has already delivered campaigns for diverse brands such as; 20th Century Fox, Ben Sherman, Discovery, FHM, Hawaiian Airlines, Intel, Jeep, MTV, and T-Mobile. IGA Worldwide also provides strategic consulting services including integrated product placement and promotion through its dedicated creative solutions department. Headquartered in New York with offices in London and Berlin, the group is backed by Peacock Equity (a joint venture between GE-Commercial Finance and NBC Universal), Easton Capital Group, Intel Capital, Morgenthaler Ventures, KTB Ventures and DN Capital.


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