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South West Airlines

Flying in to help with the sponsorship.

SOUTHLAKE, TEXAS (June 24, 2008) – The Midnight Gaming Championship (MGC) is proud to announce Southwest Airlines as its new partner for the 2008 video gaming season. The “Southwest Airlines Ultimate Gamer” promotion will run June – October 2008. Consumers can enter online at www.southwest.com/mgc or at MGC tournaments.

MGC is the premiere, casual gaming competition in the U.S. and is held at various McDonald’s and Wal-Mart locations around the country. The 2008 Championship kicks off its 34 tournaments in Houston and Oklahoma City on July 12, followed by Salt Lake City and Dallas in August and Lubbock in September with more locations to come through October 17.

Southwest Airlines will promote its national products “DING,” “Click ‘n Save” and “Rapid Rewards” throughout the tournaments and will be working with MGC to provide prizes which include round-trip airline tickets to the Video Gamer Awards and console video gaming equipment, including an Xbox 360, a Sony PlayStation 3, a Nintendo Wii and many games to go with the systems.

“Southwest Airlines is very eager to offer our low fares and great customer service to the growing fans of video games…and this is a fun way to do just that,” said Derek Kuester, Marketing Manager of National Partnerships & Promotions for Southwest Airlines.

About Southwest Airlines

After almost 37 years of service, Southwest Airlines continues to differentiate itself from other low fare carriers--offering a reliable product with impeccable Customer Service. Southwest Airlines is the most productive airline in the sky and offers Customers a productive traveling experience. Southwest recently updated its gate areas and improved its boarding procedure to make flying Southwest convenient and simple. Southwest Airlines (NYSE:LUV), the nation's largest carrier in terms of domestic passengers enplaned, currently serves 64 cities in 32 states. Based in Dallas, Southwest currently operates more than 3,300 flights a day and has more than 33,000 Employees system wide.

About Midnight Gaming Championship (MGC)

Midnight Gaming Championship, presented by McDonald’s, is produced by Affinity Sports & Entertainment Marketing. MGC partners have included Ziff Davis’ 1Up Network, I-Play, Coke Zero, 2K Sports, Full-Throttle, Ubisoft, Nintendo, Konami, Time Warner Cable, Verizon Wireless and Spike TV. Since 2006, MGC has hosted more than 60 national console video gaming events. Visit http://www.midnightgamingchampionship.com for more information.


Laurie Kemps

Affinity Sports Marketing

817-749-0383 (o)

214-335-2217 (m)


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