Sony's Andrew House

I would hope so. In the case of Vita, that's where 3G connectivity provides us with a huge opportunity. We're at early stages right now so I can't point to specific apps or services that we're yet to announce, but we will be talking about those in the reasonably near future. 3G opens up a whole other area for us that we've not encounted with our devices before and gives the consumer a sense of immediacy around connectivenesss. How that will impact games is in the hands and minds of great developers that are out there working and experimenting with vita right now. That's a great opportunity to continue building value into the device long term. It was a very deliberate, conscious strategy and it allows the PS3 to have the potential for longevity. It's interesting to see my US colleagues, probably for the first time, placing an emphasis on 3D.

Yes.

No, but we'll be talking about that more in the coming months.

The intention there is two-fold. It's to lower the barrier to entry which we've heard a lot about from consumers. But it's also to demonstrate that our belief that 3D gaming and interactive experiences can be a very powerful driver to 3D in the home. And just as powerful as movies or other forms of linear entertainment.

No. It's a cost for which we'll have to make provisions and that I think we, ironically, were also at the same time talking about very, very strong profitability for our division overall. I'm hoping that profitability will allow us to just sustain our business at the operational level in much the same way as we would have done without any of this happening.

But I think Uncharted is an example of where we're showing just how the new interfaces can be delivering very differentiated portable experiences in the actual play mechanics that aren't possible on the PlayStation 3 version. Our consumer is incredibly versed, really knowledgable about games and has generally has very strong opinions about the games they want to play and content they want to see. I'm sure there will be no confusion there.

Honestly, the way these conferences work, I've had zero exposure to it.

Yes, of course. I'm aware of the announcement but in terms of details I've not seen a great deal. It's intreaging, but I'm interested to hear your reaction as a journalist because I've heard varying opinions.

Is it an extension of the Wii? Is it definalty a next generation step for them? Or is it like a DSiXL more?

Did they say what the additional controller strategy is going to be?

But that means then that the lowest common denominator is going to be a Wii interaction for the vast majority of consumers. What if you've got a family of six?

I always wanted to do this to a journalist.

The only thing I've got to say is mimicry is the is the highest form of flattery.