Sony worldwide VP to keynote GDC London

Sony is rolling out the big guns in support of the PS3, with vice president of SCE Worldwide Studios Jamie Macdonald due to keynote at Londonâs Games Developers Conference, GamesIndustry.biz can exclusively reveal.

Macdonaldâs keynote will explore the shift from a âpackage-centric world to a network-centric futureâ. With emphasis on the PlayStation 3, Macdonald will focus on new forms of content, organisation development, nurturing a development ecosystem and exploring new revenue streams.

Macdonald was founding director of SCE London Studio, where he was responsible for the EyeToy, SingStar and Getaway franchises. Prior to Sony, he held a key position at Criterion charged with planning the RenderWare middleware solution.

Electronic Arts will also be in attendance at the LGDC, with a session entitled Harry Potter: Film Meets Game.

Presented by Harry Potter animation director Wayne Stables and art director of Battlefield Modern Combat Will Byles, the session will discuss the challenges faced by artists and engineers, and how to produce more sophisticated content within timeframes and on budget.

GDC London takes place October 2nd — 4th. Those registering by September 15th are eligible for a discount.