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Sony slashes Blu-ray price in line with PS3

Sony has stepped up its initiative to establish Blu-ray as the high definition home entertainment format, by announcing a new Blu-ray disc player which will retail for US $599.

Sony has stepped up its initiative to establish Blu-ray as the high definition home entertainment format, by announcing a new Blu-ray disc player which will retail for US $599.

The BDP-S300 will go on sale early this summer and is priced the same as the recently released PlayStation 3. The previous model BDP-S1 currently retails for US $999.

The BDP-S300 is around the size of a standard DVD player and has all the features of the US $999 model, with the added benefit of being able to play CDs.

Sony is heavily promoting the Blu-ray format, recently offering initial European PlayStation 3 consumers a free copy of the movie Casino Royale when the console goes on sale on March 23.

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.