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"Non-game content and services" to drive PlayStation growth

Connected products the focus for Sony to meet 2010 ambitions of being "the leading global provider of networked consumer electronics"

Sony has said that to continue growing it's PlayStation business, the division will focus on non-game content and services, combined with further networking capabilities across all of it's key products.

The focus is part of Sony's plan to be "the leading global provider of networked consumer electronics" by the end of the 2010 fiscal year, ending March 31, 2011.

And with a swelling line-up of new software and reduced hardware manufacturing costs, the company reiterated it's target of the PlayStation 3 business achieving profitability by March 31, 2009.

"The two key drivers of new growth are non-game content and services in tandem with enhanced network capability," said the company.

"Sony also expects to achieve profitability in this segment in the fiscal year ending March 31, 2009, a significant year-on-year improvement due to hardware cost reductions and an enhanced line-up of software titles for PlayStation 3."

Blu-ray continues to be a driving force for Sony, with the company stating it will expand its PS3 consumer base through the adoption of the next-generation home movie technology.

The company also intends to increase the network capabilities between all its key entertainment products – Bravia LCD TVs, the PS3, PlayStation Portable and Walkman video music players.

As announced earlier, Sony is also set to launch a movie download service for the PlayStation 3 this summer in the US, with other regions to follow.

Sony is looking to grow its business outside of the traditional markets of Japan, the US and Europe, with a renewed focus on Brazil, Russia, India and China, with hopes of annual sales in the regions of two trillion yen by 2010.

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Matt Martin avatar

Matt Martin


Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.