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Sony: No plans for PS3 price drop

Chief financial officer says company is committed to profit for games division

Sony Computer Entertainment Japan has said that there are no plans to drop the current price of the PlayStation 3.

Speaking to investors, chief financial officer Nobuyuki Oneda said the company remains focused on profitability for its games division.

"Our strategy is not to sell more quantity for PS3 but to concentrate on profitability," said Oneda, reports

"Our plan is to not reduce the price."

The comments come ahead of an expected announcement by rival console manufacturer Microsoft that it will cut the price of its Xbox 360 Premium SKU by USD 50, to USD 299 this weekend.

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Matt Martin avatar
Matt Martin: Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.
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