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Sony extends logo licensing deals

PlayStation branding can now be used on non-games products

Sony Computer Entertainment has extended its logo licensing business to allow manufacturers to incorporate it's iconic brands in clothing, accessories and other non-games products.

The Official Licensing Program for PlayStation already has 45 licensees and 123 items, with Sony hoping this new initiative will increase those numbers with new lifestyle branded items.

"With the help of third party companies, SCE will enrich the licensed product line-up and deliver various quality lifestyle products that will make the PlayStation brand more accessible than ever," said the company in a statement.

Manufacturers can design products using the PlayStation 3, PSP, PSPgo, PS2 and PlayStation logos, along with the △○×□ face buttons. Licensees also carry a OLP logo to prove the product meets SCE standards.

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.

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