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Sony expects word-of-mouth success for Move

"Am I expecting a massive day one? Not particularly," says UK MD

Sony has said that it is not expecting big day-one sales of its new motion controller Move when it's released in September.

Instead, UK managing director Ray Maguire predicted the peripheral will succeed through word-of-mouth, similar to the gradual uptake of the PlayStation 2 gadget EyeToy.

"Move is a natural extension in the same way as we brought EyeToy to PS2," he told our sister site Eurogamer.net.

"Exactly as with EyeToy in the PS2 days, it's a product that needs to be sampled. You need to get your hands on it. You need to understand it. You need to try it.

"Am I expecting a massive day one? Not particularly. We didn't with EyeToy, either. It went on to be massively successful."

PlayStation Move goes on sale in the UK on September 15 priced £35, with an extra Navigation Controller at £25 and a Starter Pack, complete with PlayStation Eye camera, will retail for £50. PlayStation 3 bundles will also sell for £285 and £250.

Yesterday, Ubisoft's European MD Alain Corre told GamesIndustry.biz that he was impressed with the early buzz surrounding the new motion controllers from Sony and Microsoft, but didn’t expect them to expand the current lifecycle of consoles in the long-term.

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.

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