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Sony Europe signs licensing deal with Target

PlayStation brand to be used for fashion items, accessories and gifts

Matt Martin avatar
News by Matt Martin Contributor
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Target Entertainment has inked a deal with Sony Europe to develop products based on the PlayStation brand.

The licensing company already holds the rights to create product based on Sony's intellectual property, and plans to develop "a range of high spec/high fashion items including apparel, accessories and gifts".

Target now has access to logos for all PlayStation formats, as well as DualShock 3 controller designs and marketing symbols and phrases. Products will be aimed at 18-40 year old adult males, and boys aged between 7-14.

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Business Publishing Sony Computer Entertainment
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Matt Martin avatar

Matt Martin

Contributor

Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.