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Sony backs Edinburgh ’05

Giant joins mega line up of industry partners

LONDON June 2005: The organisers of this year's Edinburgh Interactive Entertainment Festival 2005 have confirmed that PlayStation® has joined the roll call of giants from the worlds of gaming, telecoms and retail that are lined up to support the event's third year. The Festival, will bring the cream of the Interactive Entertainment industry together under one roof at the Edinburgh International Conference Centre (EICC) from 10th - 14th August 2005.

Sony is backing the festival with names including Ray Maguire, Senior Vice President and MD, Sony Computer Entertainment UK, Ireland and Nordic and Alan Duncan, Director of UK Marketing sitting on panels covering the future of gaming and the rise of sociability in gaming.

The festival's Go Play Games feature will be boosted by hands-on demos of the PS2® releases BuzzTM and SingstarTM: Popworld® along with prizes and items to promote PlayStation's Freedom campaign. PS2® will also be previewing footage of their revolutionary Eyetoy®: Kinetic game and the awesome 24TM: The Game (based on the TV hit) as one of the festival's Game Screening sessions, when representatives from the entertainment giant will also be on hand to field questions from games enthusiasts.

PlayStation is joining a partner line up that includes Nintendo, XboxTM, BT, Nokia N-Gage, GAME and NVIDIATM.

For further information and to book a delegate place for the Edinburgh Interactive Entertainment Festival please visit www.eief.co.uk

ENDS

For further information please contact Taylor Herring Brand Communications

Andrew Campbell-Edie T: 020 8206 5151 E: andrew.campbell-edie@taylorherring.com

Naomi Segal T: 020 8206 5157 E: naomi.segal@taylorherring.co.uk

Notes to Editors

  • The Edinburgh Interactive Entertainment Festival is managed by a committee drawn from all areas of the business, including publishers, developers and two industry trade bodies; The Independent Game Developers Association (TIGA) www.tiga.org and the Entertainment and Leisure Software Publishers Association (ELSPA) www.elspa.com. Scottish Enterprise Edinburgh and Lothian supports the Festival as part of its backing of the creative and digital industries, which are key sectors for Scotland.
  • The Edinburgh Interactive Entertainment Festival's aim is to increase the awareness and understanding of interactive entertainment and it's place at the heart of popular culture, highlighting the growing bond between video games and other entertainment industries notably music, literature, television and film.
  • Greg Ingham, Chief Executive, Future plc. Greg began his publishing career as a journalist at Reed International plc in 1983. Having left to edit CTW for four years he then joined Future in 1988 as publisher. He successfully drove growth in computing and games where Future became clear market leaders. He was appointed managing director in 1996 and subsequently chief executive of in 1999, leading the company through its IPO in June that year. He is Chairman of the DTI Games Industry Forum, is a director of the Periodical Publishers' Association and a trustee of the Entertainment Software Charity. He is also a director of the Theatre Royal Bath.

About Sony Computer Entertainment Europe Ltd.

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PS one®, PlayStation®2 and PlayStation Portable® software and hardware in 104 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes games software for the three formats, and manages the third party licensing programs for these platforms in the PAL territories. At the end of March 2005, over 40 million PlayStation® units had been shipped across these PAL territories, over 102 million worldwide. Between its European debut on 24 November 2000 and the 2nd June 2005, 32.48 million PlayStation®2 units have been shipped across the PAL territories, over 90 million world-wide, making it one of the most successful consumer electronic products in history.

  • "" and "PlayStation" are registered trademarks of Sony Computer Entertainment inc. "" is a registered trademark of Sony Corporation. All rights reserved. ® 2004-2005 Sony Computer Entertainment Europe. SingStar is a registered trademark of Sony Computer Entertainment Europe. Popworld is a registered trademark owned by Popworld Limited. All rights reserved.
  • EyeToy and EyeToy: Kinetic are trademarks or registered trademarks of Sony Computer Entertainment Europe. ® 2004-2005 Sony Computer Entertainment Europe. Published by Sony Computer Entertainment Europe. Developed by London Studio. All rights reserved
  • ® 2005 Twentieth Century Fox Film Corporation. Fox Interactive, 24 and their respective logos are registered trademarks or trademarks of Twentieth Century Fox Film Corporation. Published by Sony Computer Entertainment Europe. Developed by Sony Computer Entertainment Europe, Cambridge Studio. All rights reserved.

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