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Sonic The Hedgehog 4 Episode I

On the App Store now.

SAN FRANCISCO and LONDON - October 7, 2010

SEGA® of America, Inc. and SEGA® Europe Ltd. today announced that Sonic the Hedgehog 4™ Episode I is now available on the iTunes® App Store for $9.99/£5.99/ €7.99/ AU$12.99. To download the blue blur’s all-new, 2D adventure for your iPhone® or iPod touch® today, visit the App Store.

“We are excited to give players the opportunity to take Sonic’s latest journey with them everywhere they go,” said Haruki Satomi, vice president of Digital Business at SEGA of America. “Our fans have waited 16 years for this sequel, and we wanted to bring it first to the hottest new platform in gaming.”

Featuring two unique levels exclusively built for the iPhone and iPod touch, immersive tilt controls, classic gameplay elements like the Spin Dash, and the newly incorporated Homing Attack, Sonic the Hedgehog 4 Episode I picks up right where Sonic and Knuckles™ left off. Dr. Eggman’s back, and in an effort to finally rid himself of Sonic, he revisits – and improves – the very best of his creations. Only the blue blur is capable of beating down these Badniks from the past, so step into his shoes and put a stop to Eggman’s nefarious plot!

To view the official Sonic the Hedgehog 4 Episode I iPhone and iPod touch launch trailer, head to the official SEGA Sonic blog.

For more information about the game, visit the official website at www.sonicthehedgehog4.com.

About SEGA® of America, Inc.

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America’s website is located at www.sega.com.

About SEGA® Europe Ltd.

SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA® Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe’s website is located at www.sega.com.

For assets, please visit http://www.sega-press.com

Ryan Morgan, TriplePoint for SEGA

415-955-8500

ryan@triplepointpr.com

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