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Online music-making game to include the sounds of Justin Bieber following deal with Universal Music.

SongHi Entertainment Ltd. and Universal Music have signed a contract that brings virtual music studios, fan merchandise and international superstar contests into the music making game SongHi.com. The collaboration offers a completely new way for music lovers to communicate with their idols. With a fan world built around Justin Bieber, SongHi.com launches in the Nordic and Baltic regions on October 5th, 2010.

The collaboration between SongHi.com and Universal Music will begin in October with an expansion built around the hottest sensation in pop today, Justin Bieber. SongHi.com will host a virtual studio and signature instruments including Justin Bieber’s vocals, and a merchandise marketplace with Justin Bieber themed apparel and backgrounds. SongHi.com will also kick off a song making contest where the winner receives a VIP trip for two to see Justin Bieber live in Miami, Florida.

”SongHi.com’s worldwide conquest will get a real kickstart with Justin Bieber and Universal Music. This collaboration gives us whole new possibilities for developing the game and becoming more international. The Nordic and Baltic regions are just the start, our goal is to conquer the whole webverse!”, boasts SongHi Entertainment Marketing Director Veli Palevaara.

SongHi.com piqued Universal Music’s interest early on, and plans to utilize the music game are already expansive. SongHi offers record companies new profit models via sales of virtual items directly to consumers.

”We’ve always searched for new ways to bring our artists closer to fans, and SongHi.com is the perfect solution for our needs. In the virtual studios, fans can create music using the actual instruments used by their idols and utilize authentic vocal samples in their songs, as well as communicate with the artists and other fans,” says Universal Music’s Digital Manager, Mikko Haapala. ”We believe that the game will evolve into a community for all music lovers, with the real and virtual music worlds completing one another.”

The collaboration will deepen as SongHi.com introduces new artists and features. Future updates include more versatile community features, the ability to create full length songs, and even your own band.

Make your own music at www.songhi.com - The Music Game To Fame!


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