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SoGoPlay™ Announce Revolutionary Puzzler Fruitfall(TM) Launches On Big Fish Games

FOR IMMEDIATE RELEASE

-- 12th December 2006 --

Manchester, United Kingdom - 12th December 2006 - SoGoPlay - The casual gaming company today announced that casual gaming hit, FruitFall is available on the Big Fish Games network.

FruitFall is a 'revolutionary' new puzzle game that is guaranteed to keep you coming back for just one more try. It is a simple but addictive puzzle game that has already enjoyed tremendous success with tens of thousands of players of all ages around the world.

The aim of the game is to connect three fruits of the same kind to make them disappear. Simply use the mouse or arrow keys to rotate the game screen clockwise or anti-clockwise and gravity will cause the fruit to fall. Sounds simple? It is!

FruitFall is available as a downloadable demo, with one hour's free play, and can be upgraded to a deluxe version which includes; 4 new playable worlds, 50 levels, hi-resolution graphics, a full screen mode and daily, weekly and all-time online hi-scores.

Head of Sales, Barry White commented, " We're delighted to have Big Fish Games as one of our key distribution partners. FruitFall is the perfect casual game and will appeal to almost everyone; this combined with the marketing power of Big Fish Games will help to ensure that FruitFall further enhances the successes already enjoyed in this market".

Nathaniel Webb, Director of Game Operations for Big Fish Games added, " Big Fish Games is extremely excited to be partnering with SoGoPlay. Our customers are always clamoring for new engaging content and that's exactly what SoGoPlay brings to the table with Fruit Fall."

FruitFall is available to download from the SoGoPlay portal www.sogoplay.com and also Big Fish Games www.bigfishgames.com

For further information please contact:

Tina Elkin, SoGoPlay Ltd

Tel: +44 (0) 161 839 2828

Fax: +44 (0) 161 839 2838

Email: tina@sogoplay.com

Simon Jones, Peppermint M Ltd.

Tel: +44 (0) 7889 162939

Fax: + 44 (0) 1483 797574

Email: simon.jones@peppermintm.co.uk

This release was issued by PEPPERMINT M, a marketing company specialising in the mobile entertainment, toy, video games and licensing sectors.

For more information see: www.peppermintm.co.uk

-- About SoGoPlay --

SoGoPlay is premier developer and publisher of compelling games for the casual gaming market. The company is so confident in the quality of its offering that it allows consumers to download and play feature-rich versions free-of-charge. SoGoPlay also offers deluxe versions of all its games which, for a small fee, include additional features, new levels and more-challenging gameplay.

SoGoPlay is a privately-owned and run by the principals. The management team has over 40-years experience in the Entertainment Industry and a proven track-record of delivering high-quality games based on global brands for mobile platforms, console and PCs.

The company website is located at: www.sogoplay.com

-- About Big Fish Games --

Big Fish Games, Inc., a developer, publisher, and distributor of casual, family-friendly games, has one of the biggest and highest-quality game catalogs on the Internet with more than 300 titles, a global network reach of over 25 million monthly unique users, and distribution partners such as Viacom and NBC. Through the efforts of a network of more than 350 game development partners, Big Fish Games offers consumers "A New Game Every Day" and makes acquiring and playing Internet-delivered downloadable and online games a safe, easy, and reliable experience.

Big Fish Games has emerged as one of the world's largest casual game destinations, and one of the ten fastest growing web sites in the United States as measured by unique monthly users via comScore Media Metrix traffic reports. With help from leading game sites like Big Fish Games, Yahoo, Microsoft's MSN Games, Electronic Arts' Pogo, and AOL Games, the online games industry has grown from obscurity to a thriving, rapidly-growing market.

Big Fish Games, "Where the World Goes to Play." Visit Big Fish Games at www.bigfishgames.com.

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