Social Gaming Smart Pack

Dr Richard Wilson, TIGA CEO, commented:

“This report demonstrates once again the increasing prevalence of gaming and the shift towards playing online. Games are now accessible and attractive to a wide audience, on a variety of platforms and come in all shapes and sizes. The report finds that more women than men play social games. This is a hugely significant development for this industry. The report also shows that games are increasingly being viewed as a format of choice for big brands to advertise their products and services.  

“UK games developers are extremely well positioned to take advantage of the new trend toward social gaming and digital distribution. TIGA’s research indicates that 80 per cent of the new UK games businesses that have set up over the last two years are developing games for online digital distribution .  

“TIGA is committed to supporting the new wave of content creators looking to create social and digital distribution games. TIGA is creating a best practice guide to self-publishing to help developers take advantage of the new opportunities that digital distribution and social games represent.”

Ends

  The report can be accessed from the following link: http://econsultancy.com/reports/social-gaming-report

  TIGA census of all 278 UK development studios (November 2010)

About TIGA:

TIGA is the trade association representing the UK’s games industry. The majority of our members are either independent games developers or in-house publisher owned developers. We also have games publishers, outsourcing companies, technology businesses and universities amongst our membership. TIGA was awarded ‘Trade Association of the Year’ and the ‘Member Recruitment Award’ at the Trade Association Forum Best Practice Awards 2010. TIGA has also been named as a finalist in the 2010 Chartered Management Institute (CMI) National Management and Leadership Awards in the category of ‘The Outstanding Organisation of the Year Award (SME)’. TIGA is an Investors in People organisation.

TIGA's vision is to make the UK the best place in the world to do games business.  We focus on three sets of activities: political representation, generating media coverage and developing services that enhance the competitiveness of our members.  This means that TIGA members are effectively represented in the corridors of power, their voice is heard in the media and they receive benefits that make a material difference to their businesses, including a reduction in costs and improved commercial opportunities.

For further information, please contact Eva Field, TIGA PR Manager on: 07814 039 983, or email eva@tiga.org.