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Smoking Gun/News Group Media deal

Agreement reached for mobile games to be created under the Page 3 Games brand.

Mobile and online games company Smoking Gun plc has signed a three-year agreement with News Group Media to launch a range of unique mobile entertainment games under the Page 3 Games banner.

The partnership gives Smoking Gun the exclusive opportunity to develop the Page 3 brand through a series of mobile and online games, which will include the use of Page 3’s most glamorous girls.

Page 3 Football Strip will be the first of the games to be released in November 2008. Gamers play a score-operated quiz with top Page 3 girls, who will be stripping out of football kits depending on the player’s answers.

Players can then input their winning codes on the Page 3 Games website ( www.page3games.com) – and every player has the chance to win a range of star prizes.

Media Notes:

Smoking Gun was formed in 1996 by CEO Rob Henderson. The company has operated in the football space since 1998 and has developed PC titles alongside top UK football clubs including Chelsea, Arsenal, Celtic and Rangers, as well as developing online technology for Sky Sports.

More recently the company has been co-developing technology to facilitate connected mobile and online gaming, and will be launching its first Page 3 Games title in November 2008 ( www.page3games.com)

For all Page 3 Games media enquiries please contact:

Matt Peden

Lee Korman

Harry Doyle

Paul Ridley Limited

52 Lime Street

London EC3M 7AF

T: +44 (0) 20 7397 0500



Four other games are planned for 2009, with Page 3 Poker being the next to launch in February 2009.

Smoking Gun Chief Executive Rob Henderson said: “We are thrilled to have agreed this affiliation with News Group Media [part of News International, publishers of The Sun].

“There is enormous potential for both parties as we link our unique product with the world-famous Page 3 brand.

“We are looking forward to a fantastic reaction from the Page 3 fan base.”

News Group Media’s Affinity Marketing Manager Gareth Beaty said: “We are delighted to be working alongside Smoking Gun to create Page 3 Games. Their innovative concept will certainly enhance the Page 3 brand and provide fans with an exciting new way to interact with their favourite Page 3 girls.”


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