Smash Your Food
A winner in Michelle Obama's Apps for Healthy Kids contest.
WASHINGTON, D.C. – OCTOBER 5, 2010 – Smash Your Food TM was one of the top winners in the Apps for Healthy Kids contest ( www.appsforhealthykids.com), part of First Lady Michelle Obama’s “Let’s Move!” campaign targeting childhood obesity, nutrition, and healthy lifestyles.
Smash Your Food, part of Food N’ Me TM , were among hundreds of submissions judged by leaders from the world of commerce, games including, Mark Pincus, CEO Zynga (Farmville) and Steve Wozniak Co-Founder, Apple Computer, and from the USDA and the US government. Developers were challenged to “develop fun and engaging software tools and games that drive children, especially tweens (ages 9-12) – directly or through their parents – to eat better and be more physically active.”
The dynamic couple from Washington State, Frederic and Marta De Wulf from Food N' Me, were recognized at the White House awards reception on September 29th. Noted guests at the reception included Tom Vilsack, Secretary of the U.S. Department of Agriculture, Kathleen Sebelius, Secretary of the U.S. Department of Health & Human Services, Aneesh Chopra, Chief Technology Officer, White House Office of Science and Technology Policy, and an enthusiastic group of game developers from across the nation.
"We are proud and honored to be among the winners of Michelle Obama's Apps for Healthy Kids Contest, and are grateful that the judges acknowledged the quality and effectiveness of our game, Smash Your Food," said Frederic De Wulf CEO.
(L-R) Aneesh Chopra, White House Chief Technology Officer, Marta and Frederic De Wulf, FoodNMe,
Health and Human Services Secretary Kathleen Sebelius and Agriculture Secretary Tom Vilsack
About Smash Your Food, part of Food N’ Me: Online Interactive Nutrition for Families
A guessing game bursting with realism and surprise, Smash Your Food lets children see and hear foods like a milkshake, or a burger, explode!
Smash Your Food reveals the amounts of sugar, salt, and oil in 10 foods that contribute to excessive calorie consumption and obesity, and which are 'commonly abused' by American children.
Smash Your Food creates lasting impressions with vivid sound and video effects. Children pick a food from a scrollable menu, including everything from chips to soda. www.smashyourfood.com
About Food N' Me
Frederic and Marta DeWulf created Food N’ Me for families interested in helping to guide their children toward a healthier future. Food N' Me creators are joined by son Jake who stars as Crazy Chef in a series of entertaining videos creating recipes for kids to prepare at home. Frederic has an extensive 30-year career in multimedia, producing documentaries with Bill Moyers, Jacques Cousteau and National Geographic, and a digital media career at Microsoft and Turner Broadcasting. Marta's 20-year career as a nutritionist has given her insight into the role food plays in each of our lives. She has, for example, designed and taught a children's nutrition program to over 2,800 students ages 5-12. For more information and to play the game, visit www.foodnme.com .
Media questions: Doug Mealy, Online Marketing and Public Relations, dmealy@om-pr.com.
Octave Media inquiries: Frederic De Wulf, frederic.dewulf@octavemmediaintl.com.
Smash Your Food and Food N’ Me are trademarks of Octave Media International.