SINA USES NOKIA'S SNAP MOBILE TO PROVIDE CONNECTED MOBILE GAMES TO CHINESE USERS
China's leading online media company offers free game trials and affordable subscriptions
Shanghai - Today at the Game Developers Conference (GDC) China, Nokia announced that SINA Corporation (Nasdaq GS: SINA), a leading online media company and value-added information service provider for China and for global Chinese communities, has launched five connected mobile games powered by Nokia's SNAP Mobile. Consumers in China can try out the new games, including 3D Pool Hall, Jellypop, Sudoku, and upgraded versions of Link Up and Stone Park, at http://mogame.sina.com.cn.
As part of the launch, consumers can download the games and play them twice offline for free. To continue playing and access multiplayer features, consumers can buy a subscription for one RMB for 24 hours of unlimited play, either online or offline.
"SINA found SNAP Mobile to be the optimal platform to build connected mobile games on. The platform provides a basis to develop games that are usable by the vast majority of mobile devices in China", said Terry Tian, Network Business Dept Director, SINA. "We have already successfully deployed several innovative connected casual games for new users to try today. This is just the start."
"Working with SINA has really put the games powered by SNAP Mobile to the test. With over 500 million daily page views on SINA's site, the traffic is monumental," said Antoine Doumenc, head of SNAP Mobile. "It's a very significant milestone to see that the most recognized Internet brand in China has successfully deployed a connected mobile games offering using SNAP Mobile. We're looking forward to developing even more games for SINA customers to play."
SINA and Nokia will be jointly demonstrating the SNAP Mobile games at GDC in the Nokia booth (A6 & A8 at the Shanghai International Convention Center). Additionally, the companies will co-present in the lecture area of the Nokia booth on:
'Reach Out to a Global Market with Mobile Casual Games through Connectivity', August 28, 10:00-10:30 a.m. and August 29, 10:30-11:00 a.m. local time 'Developing Connected Casual Games for the Global Market', August 28, 11:00-11:30 a.m. and August 29, 11:30 a.m.-12:00 p.m. local time To arrange a meeting at GDC and for more information, please email: snapmobile@nokia.com.More information on the event can be found at: http://www.gdcchina.cn/en/
About SNAP Mobile
Nokia's SNAP Mobile is an industry leading mobile Java TM gaming solution that covers middleware and technology, hosting, maintenance, and online community management. It is available to 3rd parties for connected mobile game development and publishing, and also offers mobile game community development to operators. The SNAP Mobile platform currently supports a wide variety of Java TM MIDP2.0 compliant phones and has a rapidly growing selection of connected mobile games with the variety and level of challenge that appeals to players of all ages. For more information about SNAP Mobile, please visit www.snapmobile.nokia.com
About Nokia
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. Nokia makes a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. Nokia also provides equipment, solutions and services for communications networks.
About SINA
SINA Corporation (Nasdaq GS: SINA) is a leading online media company and value-added information service provider for China and for global Chinese communities. With a branded network of localized web sites targeting Greater China and overseas Chinese, the Company provides services through five major business lines including SINA.com (online news and content), SINA Mobile (mobile value-added services or "MVAS"), SINA Community (Web 2.0-based services and games), SINA.net (search and enterprise services) and SINA E-Commerce (online shopping). Together these business lines provide an array of services including region-focused online portals, MVAS, search and directory, interest-based and community-building channels, free and premium email, blog services, audio and video streaming, online games, classified listings, fee-based services, e-commerce and enterprise e-solutions.
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