Simplygon

FOR IMMEDIATE RELEASE

Linkoping, Sweden - September 29, 2010 - Donya ^® Labs, the premium provider of automatic 3D-optimization solutions, announced today they have signed a deal with NCsoft to use Donya's revolutionary Simplygon ^® technology to automatically create LOD (Level of Detail) models in upcoming titles including Blade & Soul. The Simplygon technology will allow NCsoft to spend it's time on core elements to the game rather than bog its artists down with hand-crafting tens of thousands of LOD models.

"There are many MMORPG projects in NCsoft. Managing and optimizing thousands to tens of thousands of polygons are most inefficient work in time and cost aspects," said HyungJun Kim, Chief Art Director, NCsoft Korea. "Simplygon is the best solution to deal with this problem."

Simplygon is a complete 3D optimization pipeline and toolkit, intended to help game developers strive towards a "one-model approach" to 3D production. This means that any 3D content can be made only once and then automatically optimized and repurposed to fit any specific need or platform. Imagine a house, which is often made out of hundreds of objects and textures. When that building is far enough away it doesn't make sense to use complex models or hundreds of draw calls to render that building, slowing down frame rate, when players can't really see much detail anyway. LODs can reduce the number of polygons and even replace the entire group of building pieces with a single mesh and texture to increase performance radically without lowering visually quality. Simplygon is the only commercially available product that can be integrated into the pipeline to automatically create these LODs. This reduces the resource needs of the title allowing for a more streamlined game that moves faster and plays better, all with the high quality required by professional developers.

For more information on Donya Labs and Simplygon please go to www.donyalabs.com.

About NCsoft

NCsoft, headquartered in Seoul, Korea, is the world's premier publisher and developer of massively multiplayer online games, including the critically acclaimed Aion ^® , Lineage ^® , Guild Wars ^® and City of Heroes ^® franchises.

About Donya Labs

Headquartered in Sweden, Donya Labs was founded in 2006. Donya is the premier developer and provider of automatic 3D-optimization solutions, and is dedicated to helping professional game developers streamline their 3D-content pipeline. Donya's solutions automate optimization of 3D assets to shorten production time and reduce development cost. Donya Labs' 3D-optimization solutions have been licensed by game developers such as BioWare and CCP Games as well as companies in other industries, such as Boeing Phantom Works.

For additional information about Donya Labs and Simplygon, visit www.donyalabs.com

The statements contained in this release that are not historical facts are forward-looking statements. The Company cautions readers of this press release that a number of important factors could cause Donya Lab's actual future results to differ materially from those expressed in any such forward-looking statements. Donya Labs and Simplygon's name and logo are registered trademarks of Donya Labs. All other company or government agency names mentioned herein may be trademarks of their respective owners.

Copyright © 2010 Donya Labs. All Rights Reserved.

For further information, please contact

Donya Labs Media:

Martin Ekdal

VP of Marketing & Public Relations

+46 733 14 94 00

martin@donyalabs.com

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