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Silkroad Online

Second "Clean Campaign" launched, with bots to be hunted down and neutralized.

IRVINE, Calif. - September 25, 2009

Joymax, an independent developer and publisher of interactive entertainment for the global market, today announced the launch of the second “Clean Campaign” in fantasy MMORPG Silkroad Online. Combining their recently revamped bot detecting system with a new “three strikes” rule, Joymax will continue to hunt down and ban accounts using illegal programs. Suspected accounts will be blocked for seven days for the first offense, 14 for the second, and permanently banned after a third strike.

To celebrate the campaign, Joymax is hosting two contests on the event site, a Bug Hunt and a Cheering Challenge. Players who catch all the bugs that pop up on the event page will be entered for a drawing to win a brand-new avatar cash item. Additionally, players that leave encouraging messages on the event page as part of the Cheering Challenge will also be automatically entered in the drawing. Five entrants from both the Bug Hunt and the Cheering Challenge will be selected to win, rewarding a total of ten participants.

“Hacks, bots, and other illegal programs affect the quality of Silkroad Online for every player in the game,” said Jina Song, General Manager at Joymax. “Thus it’s natural for us to get the community involved and raise awareness around the issue of cheating.”

To learn more about the second “Clean Campaign” for Silkroad Online, visit the official website at www.joymax.com/silkroad.

About Silkroad Online

Silkroad Online is a massively multiplayer online RPG that puts the player deep into historical fantasy, joining the Chinese and European civilizations along the Silk Road trade route. Traveling across Jangan, from China to Constantinople, players can make their fortunes as merchants, prey on the rich as thieves, or be protection-for-hire as hunters. The most recent expansion, Legend III Roc Mountain, added new territory, quests, weapons, and an increased level cap for adventurers. With over 18 million registered users and 170,000 concurrent players worldwide, the triangular conflict of Silkroad Online has never been more exciting. More information about Silkroad Online is available at www.joymax.com/silkroad.

About Joymax

Since its establishment in April, 1997, Joymax has been developing and publishing quality games for the emerging game industry of the 21st century. Based in Seoul, Korea, the company has published numerous titles for the PC platform, and its first MMORPG, Silkroad Online, has grown to offer service in 200 countries since its 2004 launch. Joymax is to become a global entertainment company providing multimedia content. For more information, please visit www.joymax.co.kr/eng/.

Kate Pietrelli, TriplePoint

415-955-8500

katep@triplepointpr.com

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