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Silkroad Online

"Clean Campaign" launched to banish in-game verbal abuse (politely, of course).

IRVINE, Calif. - February 16, 2010

Joymax, an independent developer and publisher of interactive entertainment for the global market, today announced the launch of a third “Clean Campaign” for historical fantasy MMORPG Silkroad Online. During the event, which will run until April 6, users are encouraged to unite against verbal abuse in-game and come up with ways that Joymax can encourage good manners in the Silkroad Online community.

Joymax hopes that the event will remind players that their behavior in-game doesn’t just reflect upon their own character, it also reflects upon the character of their community and country. A large team of people has worked hard to make Silkroad Online the most welcoming world it can possibly be, and they ask that players around the globe help them ensure it continues to be a fantastic destination for online adventuring.

To thank users for their assistance, five randomly-selected players who post their suggestions on the event message board will also win valuable in-game prizes. Join the fight and submit your ideas to clean up dirty mouths in Silkroad Online today!

To find out more about Silkroad Online and the third “Clean Campaign,” visit the official website at http://www.joymax.com/silkroad/

About Silkroad Online

Silkroad Online is a massively multiplayer online RPG that puts the player deep into historical fantasy, joining the Chinese and European civilizations along the Silk Road trade route. Traveling across Jangan, from China to Constantinople, players can make their fortunes as merchants, prey on the rich as thieves, or be protection-for-hire as hunters. The most recent expansion, Legend IV Plus: Hotan Fortress, provides players with a revamped Fortress War system and adds the imposing Hotan Fortress to the game. This grand structure at the heart of the Oasis Kingdom has never been captured, and only the greatest of warriors will be able to wrest control from its current inhabitants!

More information about Silkroad Online and the Legend IV Plus: Hotan Fortress update is available at www.joymax.com/silkroad.

About Joymax

Since its establishment in April, 1997, Joymax has been developing and publishing quality games for the emerging game industry of the 21st century. Based in Seoul, Korea, the company has published numerous titles for the PC platform, and its first MMORPG, Silkroad Online, has grown to offer service in 200 countries since its 2004 launch. Joymax is to become a global entertainment company providing multimedia content. For more information, please visit www.joymax.co.kr/eng/.

Kate Pietrelli, TriplePoint

415-955-8500

katep@triplepointpr.com

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