Serious Games Trade Body ANGILS appoints DMH Stallard Legal Expert

News by GamesIndustry International Contributor

Published on Jan. 30, 2008

FOR IMMEDIATE RELEASE

Top 100 law firm DMH Stallard announced today that lawyer Frank Jennings is the newly appointed Company Secretary for serious games trade body ANGILS. Frank commented: "ANGILS is an exciting development for the serious games industry and will act as a focal point to assist with the continued growth in this sector. I am very happy to be involved and look forward to guiding ANGILS members through the legal pitfalls that they will encounter."

Martine Parry, ANGILS CEO, stated: "Members in this community are dealing with a slate of legal issues in an increasingly complex world. Simulations, learning games and politically-orientated interactive content all have heightened legal and contractual issues that need to be addressed. "

She added: "Frank Jennings is a leading lawyer who has worked with the games industry for many years and has now taken his expertise into the serious games and simulation domain. Many of the legal issues are similar across both games and serious games - and many are not: there is need to handle the more stringent requirements associated with delivering effective serious games."

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ABOUT ANGILS

ANGILS is a non-profit-making organisation based in the UK, originally launched in 2003 as a network for individuals interested in application of games and other innovative 'knowledge economy and games' technologies and skills in non-games industry applications. ANGILS is now transitioned to a trade association by offering membership to organisations in addition to individuals.

ANGILS is focused on the business-related issues of: 1. serious games and 2. emerging technologies and techniques from the digital entertainment sector (such as search and AI), applicable to a wider non-entertainment audience. More www.angils.org

ABOUT MARTINE PARRY

Martine has held senior positions in the knowledge, games and IT industries for 20 years and has been involved with the key elements of serious games over that period. She is founding CEO of ANGILS, and runs Apply Group, a leading marketing consultancy.

Over the last 10 years she has worked with the games industry on projects across product management, market analysis, conference production and business development. She has worked with Metrowerks and Games Investor on market intelligence reports on mobile games and MMOs, was Conference Director for GDC Europe 2004 on behalf of CMP and was instrumental in building Tiga as a successful trade association at its inception.

Previously she developed markets for AI, visualisation, simulation, pattern recognition and performance support tools and service organisations, across sectors including defence, the intelligence community, energy, telecommunications, health and finance. She has also worked within corporate learning, scoping 'blended' learning solutions for companies including Barclays Bank and Ford and always likes to be at the cutting-edge of the application of techniques and technologies to solve challenging issues.

ABOUT DMH STALLARD

DMH Stallard is a forward-looking law firm with a strong IP/ IT practice and particular expertise in the technology sector. This innovative 52 partner firm was named Best Managed Firm 2007 at the MPF European Practice Management Awards. It's lawyers operate from London, Gatwick and Brighton.

For further information visit www.dmhstallard.com.