Sennari Execs To Speak On Mobile Entertainment At MECCA - CTIA's Mobile Entertainment Conference

CUPERTINO, Calif. & LAS VEGAS - March 23, 2006 - Bill Barhydt, CEO of Sennari, the world leader in CRM-based applications for mobile phones, will make a major announcement during his welcome address at MECCA 2006 on April 4. The announcement surrounds MobileTunes, a new offering that integrates music with Sennari's mCRM platform.

Sennari has been making waves with its PrizePlayT gaming service, a suite of games designed using a pay-per-play model with in-game prizes to encourage repeat play. Barhydt will also provide an update on PrizePlay^TM performance to-date offering insights that are certain to surprise many in the mobile entertainment industry.

MECCA, the Mobile Entertainment, Content, Commerce & Applications Conference, is being held in Las Vegas and is part of CTIA Wireless Expo. During the conference Barhydt will also lead a short seminar entitled "Know your Customer" on April 4 from 3-3:15 pm, which will teach attendees how to generate new revenue with CRM applications, like mobile gaming.

Additionally, Mike Cartabiano, president of Sennari and a pioneer in mobile gaming, will participate on a panel entitled "Get Your Game On" on April 4 from 4-5pm, with industry experts from Glu Mobile, Sprint, Qualcomm and Floodgate. Cartabiano will tap into his years of experience with Sennari and other companies to provide insight, commentary and lessons learned to bring a broader perspective of the industry. The presentation will explore the future of mobile gaming, next generation technology, as well as the industry's power players.

In 2005, mobile gaming brought in $2.5 billion worldwide. With analysts predicting mobile users will double to four billion in five years, mobile gaming is likely to explode, as well as the demand for more sophisticated applications.

"Sennari has been at the forefront of mobile entertainment since the beginning because we have recognized the need to provide compelling applications that appeal to both the mobile carrier and the end-user," Cartabiano said. "While mobile gaming has been most popular in Europe and Asia, we are seeing an increased awareness of the medium in the US and believe that the US will be the leading market in the world for mobile gaming by the end of 2006."

To arrange a meeting with Barhydt or Cartabiano at MECCA/CTIA: contact Ellisa Feinstein at 415-921-2312, ellisa@vscconsulting.com

Details about MECCA can be found at:

http://www.billboardevents.com/billboardevents/mecca/index.jsp

About Sennari:

Sennari offers the first mobile customer relationship management (mCRM) platform that helps carriers and content providers know their customers. Sennari's services are designed to increase loyalty and revenue potential by enabling all forms of consumer relationships within mobile content applications, including real-time events, customer interaction, friend based referral programs, opt-in marketing and SMS campaigns. For more information, visit www.sennari.com