Sennari CEO Bill Barhydt To Present Case-Study On PrizePlay™ The First Mobile Skill-With-Prize Gaming Service At iHollywoodForum’s Mobile Entertainment Summit
New service will allow carriers to offer mobile gamers a chance to win prizes for every game they play
FOR RELEASE TUESDAY JULY 26th
LOS ANGELES, CA - Sennari, the company "Powering Mobile Loyalty"TM, today announced that the company's CEO, Bill Barhydt, will deliver a case-study on a groundbreaking new game service that uses Sennari's BlingaderoTM Rewards Service to award prizes based on game results. The service, known as PrizePlayTM, is the world's first skill-with-prize gaming service for mobile game players allowing gamers to win valuable prizes every time they play. The introduction of PrizePlayTM will take place during the fifth annual Mobile Entertainment Summit at the Universal City Hilton on July 27th. The case study is scheduled in Ballroom B between 3:15 and 3:45pm PST, where the enigmatic CEO will present his company's latest initiative to LA's largest gathering of wireless and mobile executives.
The PrizePlay service combines fun casual games with a unique pay-per-play token system, integrating in-game pay-out and a sophisticated prizing and CRM service, which allows users to win a prize every game they play, share gaming tokens with friends to earn more points, and use tokens across multiple games. PrizePlay can support person to person, person to machine and multi-player tournaments.
"Mixing fun, interactive content with a rewards and prizing component and CRM functionality will become a major factor in mobile entertainment as mobile gaming goes mainstream," Barhydt commented. "The Sennari model is based on leveraging mobile content to create strong loyalty with consumers. The PrizePlay service is a breakthrough in achieving customer loyalty via mobile gaming."
Mobile Loyalty is one of the hottest topics in the wireless industry this year. On KenRadio, the longest running internet technology radio program, Mr. Barhydt discussed the challenges and opportunities that customer loyalty presented to carriers and mobile game publishers. Over 20,000 listeners tuned in for the broadcast which also resulted in furious blogging on the topic from sites around the world.
iHollywood's Mobile Entertainment Summit is the second high profile venue in the past two months where Barhydt has been featured as a presenter. Mr. Barhydt also presented in June at this year's SuperNova 2005 Conference in San Francisco. The venture-backed firm has also recently inked deals with Channel 1 Games and Amp'd Mobile, announced earlier this year at the E3 Expo and Brew 2005 conventions.
For more information, or to reserve a meeting with Mr. Barhydt, please contact Vijay S. Chattha at Sennari@vscconsulting.com, or 415.305-6041.
About Sennari:
Sennari provides mobile carriers and content companies with solutions for maintaining customer loyalty, reducing churn and creating new revenue streams. Services include the PrizePlayTM gaming service, BlingaderoTM Rewards service and the Blingadero JukeboxTM. Sennari is a privately held corporation, funded by Novak Biddle Venture Partners and Blacksmith Capital. For more information, visit www.sennari.com.