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Selatra signs Tropix, Island Paradise of Gaming fun

Company announces game deal at GDC in San Francisco

March 7, 2007: Selatra, the global distributor of mobile Java games, announced today it had signed an exclusive deal to distribute 'Tropix, your Island Getaway', in both the North American and Canadian markets.

The award winning game will be distributed through Selatra's channels in the second quarter of 2007 following a deal with Airborne Entertainment Inc, the leading provider and publisher of premier mobile entertainment content and applications.

A big PC hit created by Robot Super Brain, Tropix is a unique combination of four different games, all set within a sunny island paradise. Players collect 'sand dollars' enabling them to travel to new islands, buy toys and food for their Tamagotchi-styled monkey and discover even more games to play.

Announcing the deal at the Game Developers Conference in San Francisco, Sean Cronin, CEO of Selatra, said Selatra customers would love the diversity of Tropix and that it would make a perfect addition to the company's casual game portfolio:

"Easy to play and highly addictive, Tropix blends many classic game play ideas into one title," Cronin said. "Tropix is undoubtedly a fantastic deal for our casual gamers - one download delivers four games with state of the art graphics, which are quick and easy to learn and can be played in short bites or in long sessions."

"We have relationships with every major wireless carrier in North America, so when we were looking for a global distributor of mobile entertainment content to help Tropix reach the widest possible audience, it had to be Selatra," said Airborne President Andy Nulman.

Puzzle fans will relish the challenge of 'Sandoku', the familiar Sudoku game, while shoot-'em-up fans will head for Puffer Popper action. Jungle Jump, is an adventure through the Tropix rainforest, but don't forget to look after your pet monkey or he will misbehave!

"Tropix has been developed to the highest standard by Creative North, a world class developer of games for the mobile phone," Sean Cronin continued. "Whether you're a fan of puzzles, adventures or word games, Tropix offers 'an island of fun' for everyone."

Phil Mundy of Creative North added: "We are very excited by the launch of Tropix across the US and the rest of the world territories. Tropix offers great playability and superb value with truly global appeal. We also look forward to forthcoming projects with Selatra and anticipate an excellent future relationship."

All games are available on GSM and 3G networks. Selatra's full range of games is available on www.selatra.com


Notes to Editors:

1. Founded in 2002, Selatra is a global distributor of mobile entertainment content specialising in JAVA games. Through its extensive portfolio of games, JAVA download technology and superior Content Management System, Selatra offers a complete cost effective gaming solution to Network Operators and Mobile Content Retailers in over 50 countries.

2. Airborne Entertainment Inc. a subsidiary of CYBIRD Co., Ltd., is a leading provider and publisher of premier mobile entertainment content and applications, including games, images, video, ringtones, ringbacktones and informational content. Airborne's product portfolio consists of original and branded properties including, Family Guy, Maxim ToGo, marykateandashley, SPEED TV Mobile, NHL Mobile and Donald Trump's Real Estate Tycoon Airborne's products are available across wireless carriers in North America and Europe and the company provides retailers and branded destinations the ability to reach mobile consumers directly via premium and promotional channels.

3. Robot Super Brain is a small Seattle-based developer of fun and addictive games for players of all stripes. We focus on understanding what our players want, while bringing our own creativity and innovation to every game we design.

4. The Game Developers Conference (GDC) is the official trade event "by developers for developers" of computer, console, mobile, arcade, online games, and location based entertainment. The GDC attracts over 12,500 attendees and provides educational, networking, and business opportunities for game development professionals driving the $11 billion videogame industry. It is the main global forum where programmers, artists, producers, game designers, audio professionals and others involved in the development of interactive games gather to exchange ideas, network, and shape the future of the industry.

5. Creative North is a game development company specialising in games for mobile phones. Established at the end of 2004, the company combines commercial game development with the Creative North Academy, a learning and skills-based environment offering work placements to students.

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