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Selatra signs exclusive distribution deal with Síminn

Iceland's leading carrier chooses Selatra to grow its mobile games revenues

Reykjavik, July 17th, 2007: Síminn , the leading provider of wireless telecommunications services in Iceland announced today that it had selected Selatra, a leading mobile games distributor to provide an enhanced Java games service designed to increase significantly the company's mobile games revenues.

'Selatra's industry leading games catalogue, featuring major brands and latest releases is now available to enjoy in Iceland," said Sean Cronin, CEO of Selatra. "Síminn, which has one of the highest mobile usage rates in the world, will benefit from our robust, scalable games service that saves them time, money and helps build new revenue streams quickly."

Siminn provides all telecommunication, mobile and Internet services to private and corporate clients in Iceland. The company has a 70% share of the GSM market and CEO, Brynjólfur Bjarnason, said he expected Selatra's combination of better choice and faster, simpler service to feed through into the company's ARPU growth:

'We chose Selatra because of their flexible support and their outstanding games catalogue," said Bjarnason. "By delivering the best games to our demanding subscribers, we can establish an even stronger relationship with our customers and continue to drive value added revenues. Partnering with Selatra allows us to achieve this."

The full range of games will be available to all Siminn customers from the beginning of August and can be accessed from the Síminn wap sites.

Notes to Editors:

About Siminn

Síminn, founded in 1906, is Iceland's largest operator and the country's leading provider of wireless communications service. Siminn provides all telecommunication, mobile and Internet services to private and corporate clients in Iceland. Its range of services and solutions includes fixed and mobile subscriptions as well as IPTV, VoD, broadband/DSL and Centrex network solutions.

ABOUT Selatra

Founded in 2002, Selatra is a global distributor of mobile entertainment content specialising in JAVA games. Through its industry leading portfolio of games, JAVA download technology and Content Management System, Selatra grows revenues for its partners through its complete cost effective gaming solution, used by mobile content retailers in over 55 countries.

For further details, contact:

Anthony Garvey

Public Relations

Selatra Games

Mail: anthony.garvey@selatra.com

Selatra Games

4500 Airport Business Park,

Kinsale Road,




Tel : +353 (0)21 4837270


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