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Scratch: The Ultimate DJ

A glimpse at the tracks on offer.

Mix Master Mike to Provide Music Along with Creative and Technical Support

Santa Monica, Calif. – Feb. 11, 2009 – Genius Products, Inc. and Genco Interactive announced today new songs for Scratch: The Ultimate DJ, a music rhythm game for fans of hip-hop. Developed by 7 Studios, Scratch: The Ultimate DJ features 60 original and licensed tracks from the most popular hip-hop and R&B artists. 

The setlist will include:

Flashing Lights- Kanye West Intergalactic- Beastie Boys Let’s Get it Started- The Black Eyed Peas Slacker- Tech N9ne Don’t Sweat the Technique- Eric B. and Rakim Additional music from artists: Run DMC The Gorillaz Nelly Deltron 3030 The Scratch development team has collaborated with Mix Master Mike of the Beastie Boys, who is providing creative and technical input for the game. Scratch: The Ultimate DJ will also feature music from Mix Master Mike’s upcoming album, set to launch later this year.

“I’m honored to be featured on the Scratch: The Ultimate DJ setlist, alongside some of the most talented artists in hip-hop,” said Mix Master Mike of the Beastie Boys. “It’s exciting to work on a project that gives fans the opportunity to create their own music using the turntable and sampler.”


 “As a music producer for some of the biggest artists in hip-hop music, I can’t stress enough the importance of having a credible playlist in a music game such as Scratch,” said Quincy Jones III, CEO and Chief Creative Officer of QD3 Entertainment. “The artists and songs that were announced today definitely sets the stage for Scratch and lets gamers and hip hop fans know that we are serious about making a game just for them. We look forward to enticing fans even more, with other names we’ll be announcing in the months to come.”

In addition to a heavy-hitting setlist, Scratch: The Ultimate DJ features distinctive urban environments, an array of customizable DJ personalities and a turntable style controller created by Numark, one of the leading manufacturers of DJ equipment.

Scratch: The Ultimate DJ will be available on next generation consoles in Summer 2009.

The game’s official Web site can be found at www.scratchvideogame.com. 

For more press information and new assets, please visit: http://bhimpact.gamespress.com/product_page.asp?i=900.

About Genius Products

Genius Products, Inc. (GNPI.PK - News) is the owner of Genius Products, LLC, a leading independent home-entertainment distribution company that produces, licenses and distributes a valuable library of motion pictures, television programming, family, lifestyle and trend entertainment on DVD and other emerging platforms through its expansive network of retailers throughout the U.S. Genius handles the distribution, marketing and sales for such brands as Animal Planet, Asia Extreme™, Discovery Kids, Dragon Dynasty™, Dimension Films™, ESPN®, RHI Entertainment™, Sesame Workshop®, TLC, The Weinstein Company® and WWE®.

About 7 Studios

7 Studios, founded in 1999, is one of the largest independent game developers in the world.  The founding members of 7 Studios were key contributors to multiple games that have sold millions of units and rank among the most respected games of all time.  7 Studios develops games for all major game systems and the PC.  7 Studios creates original properties and has also collaborated with DreamWorks, HBO, Marvel, Twentieth Century Fox and Bruckheimer Films to translate blockbuster franchises into compelling interactive experiences.  Past projects include Shrek the Third, Pirates of the Caribbean: The Legend of Jack Sparrow, Sopranos: Road to Respect, Fantastic Four, Fantastic Four 2, Napoleon Dynamite, George of the Jungle, Defender, and Legion: The Legend of Excalibur.  7 Studios is headquartered in Los Angeles, California, with offices in Taipei, Taiwan and Salt Lake City, Utah.  Please send requests for information regarding 7 Studios to info@sevenstudios.com.

About QD3

Founded in 2002, by Quincy D. Jones III, QD3 (QD3.com) is the leading independent urban multi-platform media and entertainment company. The company produces, aggregates and distributes original urban programming across online, DVD, television, VOD, mobile and theatrical platforms. Through strategic partnerships with, Genius Products, Vh1, BET, Nickelodeon, Helio and several new media syndication outlets, the company is fulfilling its mission to deliver entertaining and thoughtful content documenting urban culture. Notable titles from the QD3 DVD Collection include multi platinum DVD titles such as Tupac Shakur – Thug Angel and the BEEF series featuring T.I., 50 Cent, The Game, LL Cool J, Ice Cube and many others.  QD3 has also produced hit singles for Tupac, LL, Ice Cube and others as well as composed scores for projects such as Menace II Society and Fresh Prince of Bel Air.

About Genco Interactive

Genco Interactive is the gaming subsidiary of Genco Media, which together with its affiliates, invests in the acquisition, production and development of films, music, video games and other entertainment content, with interests in an extensive music library (encompassing genres such as Blues, R&B/Urban, Country, Pop, and Contemporary Christian) and over 1,200 films in various genres of Classics, Horror and Thriller, Drama, and Musicals.

About Numark

Numark has produced dozens of products that changed the landscape of the DJ world. Numark's innovations include the world's highest-torque turntable motor, the first 100% digital 10" scratch mixer, and the first CD players that provide simultaneous control of multiple effects. Today, Numark is at the forefront of professional digital tools that leverage the power of Apple's iPod®, with the DJ in mind. Numark continues their tradition of innovation by producing breakthrough video products for the ever-growing number of VJs and digital DJs.

Media Contacts:

Tiyson Reynolds

Bender/Helper Impact

(310) 694-3151



Robert Santini

Bender/Helper Impact

(310) 694-3116


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