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SCEE/Target Entertainment deal

Gaming IPs to spawn clothes, toys, stationery, gifts and (slurp) food.

Target Entertainment Ltd to licence PlayStation® video game software IPs

PlayStation software titles and characters to be brought to life with vibrant apparel, accessories, toys, stationery, gifts and more

Sony Computer Entertainment Europe Ltd (SCEE) is delighted to announce the appointment of Target Entertainment Ltd, a subsidiary of Target Entertainment Group Ltd, the leading international production and rights management business, as the Consumer Product Licensing Agent for PlayStation® software IPs (Intellectual Properties) with immediate effect.

Following the great success of Sony Computer Entertainment America’s licensing agreement with Dimensional Branding Group, Target Entertainment Ltd will operate across Europe & Australasia on all consumer products (excluding PlayStation peripherals and PlayStation specific accessories). Target will develop exciting ranges of PlayStation apparel and accessories, colourful toys and plush, , stationery and gifts, housewares and food, and plenty of fun-filled promotions.

Stephanie Freeman, Licensing & Peripherals Manager at SCEE commented, “Many of Sony Computer Entertainment’s ’s first party software titles and characters are now recognised by millions of people around the world – from the legendary Ratchet and Clank™ through to the iconic Sackboy from LittleBigPlanet™. We really want our consumers to have the ability to interact with our brands and characters in ways other than just on screen. We feel Target Entertainment Ltd has the vibrancy and experience to help us do this successfully.”

Helen Howells, Global Brand Director, Target Entertainment Group added, “To work with a brand like PlayStation, and its range of products, is a great opportunity for us. With a portfolio of fantastic games we will offer new and longer standing fans a range of products that will really add to their PlayStation experience.”

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About Sony Computer Entertainment Europe Ltd

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2, PSP™ (PlayStation®Portable) and PlayStation®Network software and hardware in 99 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PLAYSTATION 3 in November 2006, over 21.3 million units have been sold globally. Maintaining its position as one of the most successful consumer electronic products in history, PlayStation 2 has sold over 136.3 million systems worldwide. Since its launch at the end of 2004, over 50 million PSPs have been sold globally, highlighting the importance of the portable entertainment market. With the huge increase in interest and accessibility of network applications and network gaming, over 20 million accounts have been registered on the PlayStation Network, the free-to-access interactive environment, and over 380 million items have been downloaded.

More information about PlayStation products can be found at http://www.playstation.com or visit the Virtual Press Office at http://www.scee.presscentre.com.

PlayStation, PLAYSTATION and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. PS3 and PSP are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

About Target Entertainment Group

Target Entertainment Group is a leading international production and rights’ management business. With offices in London, New York and Los Angeles, it produces content and manages rights and brands.

Target Entertainment Group was formed by CEO Alison Rayson as an international TV distribution company in 1998. In 2004 it launched entertainment production, licensing, and home entertainment divisions. Since then it has expanded further by setting up a children’s and family production division and a feature film investment and sales arm. In 2007 Target acquired UK distribution company Minotaur International followed by leading UK drama production company Greenlit Rights in early 2008.

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