As part of a senior management reshuffle at SCEA, former executive vice president Andrew House is given a new role with Sony Corporation Japan.
House has worked with Sony Computer Entertainment America since 1996, marketing the original PlayStation and assisting in the launch of both the PS2 and PSP in America. Having held the position of executive vice president for SCEA since 2002, House will tackle the newly created role of chief marketing officer for the entire Sony Corporation.
Based both in the US and Japan, House will also assume the role of group executive and is charged with the responsibility of building value in the Sony brand and overseeing corporate marketing of all of Sony's businesses. According to the official company statement, House will "develop a consistent and coordinated marketing approach across segments to represent a united Sony, with special focus on advertising and promotional activities."
Two further managerial changes have been announced as a result of House's promotion, forming a much wider senior management shake up for SCEA. Former executive vice president Jack Tretton will now become the company's co-chief operations officer and vice president of sales and marketing.
Tretton will be working closely with SCEA CEO Kaz Hirari, heading up a team of 80 marketing personal to manage and develop the PlayStation brand in Canada and the US. In addition to this new role, Tretton will continue to work as a corporate executive officer of global parent company Sony Computer Entertainment.
The third promotion is for current SCEA general counsel and vice president Riley Russell, who will assume the role of head of third party relations and developer support.
According to the statement from Sony, Russell will be "responsible for cultivating relationships and maintaining and growing content alliances with developers and publishers, as well as managing licensee relations and overall strategic product planning in support of all PlayStation platforms in North America, including the upcoming, much-anticipated PlayStation 3."