Scaleform GFx

GREENBELT, MD – Aug 31, 2010 – Scaleform ^® Corporation (Scaleform), the leading provider of Flash ^® -based middleware and user interface (UI) solutions for the videogame and consumer electronic industries, today announced that High Moon Studios, a subsidiary of Activision Publishing, Inc., used Scaleform GFx to speed the development of high-performance UI designs in the recently launched Xbox 360 ^® , PlayStation ^® 3 and PC versions of Transformers ^TM : War for Cybertron.

Activision’s high action game is the latest title in the popular TRANSFORMERS franchise, based on the iconic Hasbro brand, and the first TRANSFORMERS game developed by High Moon Studios. The third-person shooter features a range of weapons to shoot and vehicles to control, as well as two separate campaigns and deep, multiplayer game modes. The game has received high praise from industry critics for its fast paced action, versatile game play and stunning graphics.

To speed the design and development of interfaces, heads-up displays (HUDs) and menus in the latest title, High Moon Studios’ development team turned to Scaleform’s hardware-accelerated, patent-pending vector graphics technology, Scaleform GFx. Scaleform GFx delivers an artist-driven, Flash ^® -based solution proven on over 600 titles to accelerate the creative workflow of high-performance and highly immersive user interfaces across multiple platforms.

“Scaleform GFx provided High Moon Studios the toolset which enabled the development team to create fully animated menus and HUD for Transformers: War for Cybertron,” said Peter Della Penna, President, High Moon Studios. “The TRANSFORMERS brandis renowned for its memorable TRANSFORMERS characters, its weapon and vehicle options, and its incredible action,” said Brendan Iribe, co-founder, president and CEO of Scaleform. “We’re honored that High Moon Studios chose our UI technology to enhance that gameplay, and we look forward to supporting their successful team on the development of future titles in this hugely successful franchise.”

For more information about Scaleform GFx, visit www.scaleform.com.

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About Scaleform Corporation

Scaleform is the leading provider of user interface software for the videogame and consumer electronic industries. Scaleform GFx enables developers to leverage the power of the Adobe ^® Flash ^® tool set and to streamline the creation of highly immersive user interface elements such as hardware-accelerated 3D game menus, HUDs, animated textures, in-game videos and mini-games.

Used across all major platforms in 600+ games ranging from AAA to casual titles, the artist-driven Scaleform GFx has grown to include a complete Flash UI toolkit and framework, memory and performance analyzers, and add-ons for Flash video and IME for Asian chat. For more information, visit www.scaleform.com.

About High Moon Studios

Founded in 2002, High Moon Studios is an award-winning studio making action games for parent company Activision Blizzard. We employ approximately 100 people in Carlsbad, California, a seaside city in San Diego County. For more information about High Moon Studios, visit www.highmoonstudios.com.

© 2010. Scaleform Corp. “Scaleform” and “GFx” are registered trademarks of Scaleform Corp. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. Microsoft, Xbox, Xbox360, Xbox LIVE and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. All other trademarks are owned by their respective owners. HASBRO and its logo, TRANSFORMERS and all related characters are trademarks of Hasbro and are used with permission. © 2010 Hasbro. All Rights Reserved. Game © 2010 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. All rights reserved.

Contact for Scaleform:

Greg Castle

press@scaleform.com

+1.301.446.3185