RuneFest 2010

RuneScape fans to converge on central London this August.

News by GamesIndustry International Contributor

Published on April 26, 2010

Monday 26th April/...Jagex Games Studio, the UK’s largest independent games company, today announced its plans for the biggest ever player event for the massive RuneScape community – RuneFest 2010. RuneFest 2010 will be the first ever real-world player event of its size in the UK or for the company. Taking place on Saturday 28th August 2010 the event will be held at a very exciting central London venue.

The event has been designed to celebrate the worldwide RuneScape community with various aspects of the RuneScape universe brought to life, including themed areas for players to experience real-world RuneScape activities.

Players will also be privy to an exclusive gameplay experience onsite that will be like nothing experienced before or again outside the RuneFest walls.

Jagex is holding the event as a celebration to thank the millions and millions of dedicated RuneScape players around the world and as a way of personally interacting with thousands of them in real-life. The Lead Developer and co-founder of Jagex Games Studio Andrew Gower said of the reasons for creating this event; “I’ve always wanted to go to an event like this, but I realised the only way that was going to happen was if we put it on ourselves. So we are.”

Mark Gerhard, CEO of Jagex commented; “The team is absolutely electric with enthusiasm for this event, we’ve always wanted to do a fan celebration for our players but crucially not just any old player convention – we insisted that it would be something that was not only different from tired conventions, but an intimate, memorable and naturally incredibly fun, festive fan celebration. This is certainly going to be a landmark event and one of the best parties we’ve ever had. The team and I are really excited about meeting and celebrating our biggest fans namely our epic community, we have also got a few surprises up our sleeve that I’m certain our players will love.”

Attendees will be fully immersed into the RuneFest 2010 experience with involvement in all areas of the event, from upcoming competition winners being offered the opportunity to present at the Insider sessions, to winning players’ art and video work being displayed in various competitions during the event.

Andrew Gower and the RuneScape development team will attend the event and will be taking part in many of the live events planned and they are all extremely excited about the prospect of meeting so many of the avid RuneScape players who have been playing RuneScape over the years.

Tickets for this event will go on sale later this month, although players are encouraged to register as soon as possible for pre-sale tickets, which will be available 24-hours before the main lines open to the public, in order to cope with the expected demand. Pre-registration opens today at www.runefest.com.

Full details of the event and pre-registration can be found at www.runefest.com

About RuneFest 2010

RuneScape’s first gaming convention, RuneFest 2010, will be held in London, England on Saturday 28thAugust 2010. RuneFest 2010 will be the first publically attended RuneScape community event and will offer players from around the world the opportunity to meet the Jagex development team and take part in celebrating the world’s most popular free-to-play MMORPG.

For further information regarding RuneFest 2010 or to purchase tickets please visit the RuneFest 2010 website at www.runefest.com

About Jagex – Just About the Game Experience

Jagex Games Studio is a world leading developer of high quality browser-based games and is the largest independent games developer and publisher in the UK, with 400 staff across two studios in Cambridge, England.

Jagex has a long standing reputation for creating the world’s best online games by developing hugely popular, high quality, accessible, free-to-play games and for providing an unbeatable community experience for millions of players around the globe.

Jagex has developed and self-published over 40 online titles including the world’s most popular free multiplayer online game, RuneScape.