Roma Victor to use Ukash

Brighton, UK - 10 June, 2006 - RedBedlam, developer of the historically authentic MMORPG Roma Victor has announced a partnership with Ukash, the cash-based online pre-payment company. Ukash works like mobile phone pre-paid electronic top-ups and enables consumers to effectively pre-pay for online purchases using cash.

The Ukash payment platform is the brainchild of Scott Thompson, the man behind the groundbreaking launch of the Switch Payment Card in the UK.

Roma Victor players will be able to use Ukash to buy the in-game virtual currency (Sesterces), which will allow players to improve their characters and enhance their gaming experience. Roma Victor allows players to immerse themselves in a historically accurate virtual recreation of Roman Europe populated by thousands of other online gamers.

Ukash is simple to use, and Ukash vouchers are available in over 120,000 stores across Europe. The company has plans to make Ukash available in 12 countries by the end of 2006. As simple to use as mobile top-ups, customers can exchange cash for a Ukash voucher and then spend the value online in an identical way to existing credit card holders.

"It's a perfect fit," said Justin Lunny, Director of Sales for Ukash "We have already worked successfully with other online-based businesses, including MMORPG's, but we see this particular partnership as a special progression into virtual worlds and their economies."

"The Roma Victor commercial test already has a burgeoning economy," said RedBedlam's Managing Director, Kerry Fraser-Robinson, "and we recognise that many players do not have or want to use credit cards for online payments: Ukash can offer players the option of using cash instead, with no hidden costs at all."

"We've been successfully testing Roma Victor for over a year now, and one of the most common forms of feedback from our community is the desire for alternative payment methods to credit cards," he said. "Partnering with Ukash certainly addresses these concerns."

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About RedBedlam Ltd
RedBedlam was founded in 2001 in order to create virtual worlds and to realise virtual economies. The company's pilot project, Roma Victor® is a non-fantasy MMORPG set at the height of the Roman Empire circa 180CE. RedBedlam is a fully independent privately held company, which remains totally committed to the principals of community involvement and inter-dependence.

RedBedlam Press Contacts - UK: Nick Witcher ngw@redbedlam.com
Hazel Butters, Prompt Communications on behalf of Redbedlam
Tel: 020 996 1653
Out of hours: 07780 687813
hbutters@prompt-communications.com

About Ukash
Ukash is a globally-recognised e-commerce cash payment method to enable online purchases using cash, providing freedom from credit and debit card fraud, repudiations and charge-backs, and protecting personal identity. Uniquely numbered Ukash vouchers are available from PayPoint, ePay and Payzone terminals in the UK and Europe.
www.ukash.com

Ukash Press Contacts - UK: Shelley Sofier, Attenborough Saffron
Tel: 0207 734 4455
shelleys@attenborough.net