New York, NY – November 25, 2009 – MTV Games, a part of Viacom’s MTV Networks (NYSE: VIA, VIA.B), is set to make holiday shopping fun for the entire family by offering in-store Rock Band™ game play kiosks, Rock Band merchandise and special promotions at Old Navy stores.
On Thanksgiving Day, to give customers the most flexibility to get great fashion and gifts at great value, select Old Navy stores will be open to kick off their weekend-long Gobblepalooza promotion, featuring 3 days of rockin’ deals and special Rock Band product gifts with purchase. The holiday promotion begins on November 26.
Consumers will be treated to a rockin’ shopping experience when Old Navy unveils Rock Band game play kiosks in close to 700 stores in the United States and Canada. The kiosks will be featured throughout the holiday season, giving families a fun outlet during their busy holiday shopping trips.
In addition, six of the Old Navy flagship stores will install 10 x 10 fully equipped Rock Band entertainment stages providing consumers the chance to perform like rock stars. Families are invited to come down and play on Thanksgiving Thursday as part of the Gobblepalooza weekend. Customers will also get a chance to win a $200 shopping spree, Rock Band song tracks and other great prizes. Old Navy stores in Canada will join the promotion when they unveil their Rock Band kiosks on Friday, November 27th. For a full list of stores that feature the Rock Band game play kiosks and stages visit www.rockband.com/oldnavy or www.gobblepalooza.com.
“Rock Band offers families a wonderful activity to enjoy together and we’re excited to bring that experience to life in Old Navy stores this Holiday season,” said Christina Glorioso, Vice President of Marketing Sponsorships for MTV Games. “This will make shopping for the Holidays fun for everyone and give moms a great activity to keep kids (and dads) entertained.”
The Gobblepalooza weekend will also offer two different Rock Band product gift with purchase offers, while supplies last. On Thanksgiving Thursday, consumers who purchase Rock Band™2 software for the Xbox 360®, PlayStation®3 or Wii™ will receive a free Rock Band guitar. On Black Friday, the first consumers to purchase $20 or more of Old Navy merchandise will receive a very special free Rock Band gift with purchase for Xbox 360, Playstation 3, or Wii (a $49.99 value), while supplies last. For additional promotional details visit www.gobblepalooza.com.
In addition, families nationwide will have the opportunity to expand their Rock Band music library collection in December when Old Navy rolls out “Wonderful Wednesdays” on December 9th and December 16th. People who purchase $25 or more of Old Navy merchandise will receive a free Rock Band track download code. Consumers can take advantage of this promotion at all Old Navy stores in the United States and Canada (excluding Quebec) and redeem the free download code easily at www.rockband.com/oldnavy.
Old Navy stores also will carry a diverse collection of Rock Band branded t-shirts for kids and adults, as well as a selection of Rock Band gaming software including: Rock Band 2, The Beatles™: Rock Band™, LEGO® Rock Band™ and the Rock Band Classic Rock Track Pack.
About Gap Inc.
Gap Inc. is a leading global specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, Piperlime and Athleta brand names. Fiscal 2008 sales were $14.5 billion. Gap Inc. operates more than 3,100 stores in the United States, the United Kingdom, Canada, France, Japan and Ireland. In addition, Gap Inc. is expanding its international presence with franchise agreements in Asia, Europe, Latin America and the Middle East. For more information, please visit www.gapinc.com.
About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, Gametrailers and Xfire.
About MTV Games
MTV Games is dedicated to creating, marketing and publishing high-quality, innovative interactive products that are relevant to the MTV audience and complement the core values of the MTV Networks brands.
About Harmonix Music Systems, Inc
Harmonix Music Systems, Inc., based in Cambridge, MA, and established in 1995, is the leading developer of groundbreaking music-oriented videogames. Harmonix was founded by Alex Rigopulos and Eran Egozy, who formed the company to invent new ways for non-musicians to experience the unique joy that comes from making music and have pioneered music and rhythm gaming in the US. For more information please visit: www.harmonixmusic.com .
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Old Navy PR