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Retailers have "lost faith" in PC games sector

Imagine Publishing considering future of Total PC Gaming due to shrinking market

Retailers have "lost faith entirely" with the PC games sector, with the shrinking market affecting sales of related games magazines, according to Imagine Publishing.

The company has told GamesIndustry.biz that it is currently considering the future of its PC gaming magazine Total PC Gaming, although managing director Damian Butt labelled recent internet gossip of a full closure of the title as "mischief" by a former employee.

"I'm looking at Total PC Gaming at the moment, because although it's a profitable magazine for Imagine, it's future potential is limited because retailers and magazine stockists have lost faith with the PC games sector entirely," admitted Butt.

"We have had fantastic support from our advertisers on Total PC Gaming, and outperformed our expectations, but I would much rather have a talented team working on a magazine where there is a greater future upside, such as our new launch How it Works, because it takes as much effort to make a magazine that generates a good profit as one that makes very little."

Imagine isn't the only media outlet publishing magazines for a shrinking market – ABC results from Future Publishing last week showed that monthly sales for PC Gamer and PC Zone were down dramatically during 2009.

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Matt Martin avatar

Matt Martin


Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.