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Retail Reaction Statement to Violent Video Game Recall

Leading retailers respond to rating revocation of latest GTA game.

HUNTINGTON BEACH, CA (July 20) - The trade group representing the $10-billion-dollar computer and video game industry's leading retailers, the Interactive Entertainment Merchants Association (IEMA), has issued the following statement regarding the revocation of the "Mature" rating for the controversial video game, Grand Theft Auto: San Andreas.

"The ESRB (Entertainment Software Ratings Board) notified us late this afternoon Eastern Time that they have revoked the "Mature" rating previously issued for Grand Theft Auto: San Andreas, following an extensive investigation. Our members intend to immediately cease all sales of the game until existing inventory can either be re-stickered with an AO (Adults Only) rating, or exchanged for new versions of the game that has the hidden content removed and the original M (Mature 17+) rating intact. Though not a policy, IEMA members generally do not carry AO-rated games any differently than we do not carry X-rated videos or DVDs, thus it is likely that our members will be removing all copies of the current version and re-stocking with the updated version."

We understand that several non-IEMA retail companies intend to continue selling the current version, so we would refer all media inquiries to those respective corporations.

Statement attributable to Hal Halpin, president, IEMA.

About the IEMA:

The Interactive Entertainment Merchants Association (IEMA) is the non-profit trade association dedicated to serving the business interests of leading retailers that sell interactive entertainment software (including video and computer games, multimedia entertainment, peripherals and other software). Member companies of the IEMA collectively account for approximately seventy-five percent of the $10.4 billion annual interactive entertainment business in the United States. http://www.iema.org

For further information please contact:

Marie Sylla, Director of Government Relations

203-761-6185 Direct

203-761-6184 Fax

marie@iema.org Email


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