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Recent articles about Nielsen
MTG's esports leagues will help tracking firm with sponsor valuation, brand impact, and consumer analytics efforts
Nielsen Esports' Nicole Pike shares her patient views on the esports landscape ahead of her keynote at Esports BAR Miami 2019
"We have the opportunity to help monetise Riot Games' platform and validate this growing market"
Nielsen's season interest rankings also show hype for Spider-Man, Super Smash Bros. Ultimate, and Super Mario Party
Major industry market intelligence company joins analytics group to bolster digital gaming, esports data
Tracking firm to assess value of sponsorship packages to see if brands are getting their money's worth
Nielsen ranks anticipation levels for a variety of the season's biggest releases
The Nielsen Esports Playbook finds esports fans are divided on VR and esports as an Olympic event
Team will provide sponsorship valuation, custom research and more for competitive gaming
One in ten Americans plans to buy PlayStation VR, 9% want Project Scorpio, 12% want Nintendo Switch
Overwatch appeals to a younger demographic than other eSports titles
Consumer research firm identifies when players most want updates, breaks down what types of content work for which games
In an increasingly diverse games market, a new report gives the eSports audience a distinctly retro feel
Apple will sell a number of iPads in the next six months
Xbox, PlayStation and Wii dominate US living room, 39 per cent also own an iOS device
Wii is living room favourite, with Xbox 360 king of the bedroom finds study
Nielsen report also reveals that the PS3 appears to be used more for all-round entertainment
30% of 6-12s want iPad/Touch; only 12% want 360
Americans spend 407m hours per month in online games, but only 329m emailing
Research firms team up to advise on burgeoning $126m sector
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