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Recent articles about Nielsen

ESL, Dreamhack partner with Nielsen for esports data

MTG's esports leagues will help tracking firm with sponsor valuation, brand impact, and consumer analytics efforts

The exciting uncertainty of esports' future

Nielsen Esports' Nicole Pike shares her patient views on the esports landscape ahead of her keynote at Esports BAR Miami 2019

Riot Games teams up with Nielsen to measure brand exposure for esports sponsors

"We have the opportunity to help monetise Riot Games' platform and validate this growing market"

Call of Duty: Black Ops 4 more anticipated this holiday than Red Dead Redemption 2

Nielsen's season interest rankings also show hype for Spider-Man, Super Smash Bros. Ultimate, and Super Mario Party

SuperData acquired by Nielsen Holdings

Major industry market intelligence company joins analytics group to bolster digital gaming, esports data

Activision Blizzard enlists Nielsen for esports valuation

Tracking firm to assess value of sponsorship packages to see if brands are getting their money's worth

Call of Duty, Pokemon lead holiday games hype

Nielsen ranks anticipation levels for a variety of the season's biggest releases

American esports audiences most receptive to corporate sponsorship, Nielsen report reveals

The Nielsen Esports Playbook finds esports fans are divided on VR and esports as an Olympic event

New Nielsen division to offer insight into esports market

Team will provide sponsorship valuation, custom research and more for competitive gaming

Nielsen: VR/AR awareness has nearly doubled among US population

One in ten Americans plans to buy PlayStation VR, 9% want Project Scorpio, 12% want Nintendo Switch

14% of Americans over 13 follow eSports - Nielsen

Overwatch appeals to a younger demographic than other eSports titles

Mobile hits need new content 3-5 weeks post-launch - Nielsen

Consumer research firm identifies when players most want updates, breaks down what types of content work for which games

Nielsen: eSports audience is 81 per cent male

In an increasingly diverse games market, a new report gives the eSports audience a distinctly retro feel

Nielsen: Kids want iOS and Wii U for the holidays

Apple will sell a number of iPads in the next six months

Nielsen: 56 per cent of US households own 7th-gen console

Xbox, PlayStation and Wii dominate US living room, 39 per cent also own an iOS device

Report: Half of consoles played in living room

Wii is living room favourite, with Xbox 360 king of the bedroom finds study

Xbox 360 'leads' US online gaming

Nielsen report also reveals that the PS3 appears to be used more for all-round entertainment

Nielsen: iOS devices more desired by kids than consoles

30% of 6-12s want iPad/Touch; only 12% want 360

Nielsen: 10% of online time spent gaming

Americans spend 407m hours per month in online games, but only 329m emailing

EEDAR and Nielsen offer game marketing analysis

Research firms team up to advise on burgeoning $126m sector

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