Mattel

Global head of digital gaming says "We'll still continue to do most of our projects through licensing and we can't do everything ourselves"

The long time games industry vet will lead the company's efforts to ramp up its digital gaming product offerings

Mattel163 will make digital games based on Mattel's IP portfolio

We speak to the firm's Jason Horowitz about seeking partnerships in the games industry

Publisher to create games based on toy properties including Pictionary, Barbie, Hot Wheels