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Recent articles about Massive Incorporated
Company confirms closure, will integrate tech into first-party ads business
Already looking to offload 2006's multi-million acquisition, claim sources
New case study for Microsoft Bing attempts to prove return on investment for in-game ads
Massive sees headcount reduced as 3000 job losses sweep company
Microsoft's in-game ad network is the first to attain third-party verification
According to Massive Inc, the in-game advertising company which announced a significant expansion to its existing deal with Electronic Arts yesterday, feedback from publisher partners proves that the medium is being taken seriously as a revenue stream.
Massive Inc has announced that it has extended its in-game advertising partnership with Electronic Arts, to cover a range of Xbox 360 titles and a "majority of EA's premium PC products" for the next two years.
Government Communications Headquarters, a branch of the British Intelligence services, will be advertising its careers in videogames.
A study commissioned by in-game ad firm Massive Inc points to significant improvements in brand familiarity and purchase consideration among gamers exposed to adverts within videogames.
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