deltaDNA combines games industry heritage and extensive marketing analytics expertise to deliver dedicated tools & technology for gamers by gamers. We are passionate about game design and maximising the true potential of games on any platform by improving player experiences and leveraging big data technology for real time intervention. We work with publishers & developers throughout the world who use the deltaDNA platform to help them better understand player behaviours and identify actionable insights to personalise games. Our data shows that improving player engagement drives long term value. We’re an established team of data scientists, game designers and software engineers (plus management, sales and marketing types) with tonnes of enthusiasm for games and data. Lots of data!

Recent articles about deltaDNA

DeltaDNA: In-game ads beginning to catch IAP as viable revenue stream

Study indicates that both casual and core mobile free-to-play games are making an increasing percentage of their revenue from ads

How to engage customers in free-to-play games

DeltaDNA showcases its new Engagement Guide

DeltaDNA: Increase in casual spenders for F2P games resulting in more balanced revenue sources

Strategy and casino games lead player spending, while action game spending is down overall in spite of Fortnite

Women are most valuable mobile gamers - DeltaDNA

Analytics firm finds lifetime value of average female player is 44% higher than that of average male player

Unlocking the benefits of the whole game economy

Combining engagement, in-app purchase and ad mediation to maximize your game profitability

DeltaDNA promotes former Hubble astrophysicist to Chief Strategy Officer

Dr Isaac Roseboom takes on newly created role at analytics firm

6 reasons to use game analytics and real-time marketing in premium mobile games

These tools are not just the preserve of free-to-play

DeltaDNA: Whales don't respond to expensive items

New data shows that, "very expensive individual items or bundles will not make an impact" on monetisation

Why successful F2P games need personalization

DeltaDNA on how to increase retention by customising your experience

David Zemke joins DeltaDNA in North America

Exec brings experience from Rovio, Konami, EA, LucasArts, DeNA and SEGA

Mobile study reveals F2P gender preferences

FPS titles 90% male, hidden object 90% female, says DeltaDNA

Mobile marketers talk strategy

Four ways to boost your game without spending on acquisition

Research firm says iOS 9 adoption rates running around 45%

deltaDNA says newer devices more likely to switch, but many people cautious

How data has redefined the role of the game marketer

And the importance of accurate metrics for better design

How intelligent in-game ads can change free-to-play

Merely including in-game ads isn't enough; they need to be presented in a way that keeps both users and advertisers happy

How to impress new players in free-to-play games

deltaDNA CEO Mark Robinson on the right road to retention

DeltaDNA expands with first US office and new key hires

New San Francisco base to spearhead growth in America

deltaDNA releases free, unlimited academic licence

Abertay University first to sign up for analytics tool


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