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AppLovin

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Recent articles about AppLovin

Why you need to get your game loop right | Opinion

AppLovin's Carl Livie looks at hyper casual titles that can teach developers how to hook players instantly with a compelling mechanic

AppLovin: Mobile users play games 3-4 times per week on average, but are reluctant to identify as gamers

US, UK mobile users most commonly play games to pass the time, relax, and relieve stress

What does it take to reach No.1 on mobile?

AppLovin's Lion Studios shares its secrets of success as it pushes indie title Flip Trickster to the top of the charts

AppLovin acquires Max

In-app header bidding solution will become Max by AppLovin, will be integrated into platform

AppLovin' takes $400 million investment

KKR & Co investment is based on a $2 billion valuation of the mobile marketing firm

AppLovin launches publishing division Lion Studios

Pre-launch phase has already seen multiple successful releases, including Love Balls and Weave the Line

AppLovin abandons acquisition plans, opts for $841m debt financing

Orient Hontai Capital invests further into mobile marketing firm, after US government questions previous takeover bid

A beginner's guide to boosting Lifetime Value

Server-side development, balanced difficulty and weekly events - AppLovin MD Johannes Heinze on increasing LTV in mobile games

Employees

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