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Reflexive Arcade thinks like you do

Lake Forest, CA - April 28, 2006 - Reflexive Arcade has become one of the largest game portals on the Internet with over 450 games available and millions of downloads each week. With all of the available content it can sometimes be overwhelming for players to determine just which games they'll like the most.

Reflexive Entertainment is proud to announce that a personalized gaming experience unlike any other is now available at Reflexive Arcade. Reflexive Entertainment's new custom recommendation technology sorts through the expansive list of Reflexive Arcade games, tailoring a list to each individual, based on that person's personal opinions of different games.

Using a simple log-in system on Reflexive Arcade, players are able to easily rate games that they have played by quickly choosing a score for the game from a drop-down list. The website, using a proprietary game matching system that integrates our many years of experience in running a game portal with our expansive library of data, then calculates the games that players are most likely to enjoy. The more games that a player plays and rates, the more personalized the recommendations become.

"Individuals don't have 'average' opinions," said Lars Brubaker, CEO of Reflexive Entertainment, "we wanted to create something for individuals, not for what the 'average' user supposedly wants. We want to deliver you the content you actually want to play."

With the largest database of casual and independent video games currently available on-line, Reflexive Arcade is capable of finding games for every type of gamer through a few simple clicks of the mouse. Players can start getting their own custom game recommendations now at www.reflexive.com

About Reflexive Arcade:
A premier casual games portal, Reflexive Arcade distributes more than 450 downloadable PC games from nearly 200 developers to a rapidly growing audience that downloads millions of games each week. Casual games is the fastest growing segment for downloadable games with demographics targeting women over the age of 35. Reflexive Arcade adds up to five (5) new casual and independent games each week created by developers from around the world.

About Reflexive Entertainment:
Having abandoned the world of contract for hire game development, Reflexive Entertainment is the only truly independent game studio in gaming today, not only developing, but also publishing its own games for both the PC and the Xbox 360 Live Arcade after fully funding each title internally. This approach has allowed Reflexive Entertainment the freedom to invent such innovative games as the twice awarded Downloadable Game of the Year Wik: Fable of Souls in addition to more casual affair such as the wildly popular Ricochet and Big Kahuna Reef series (with more than 20 million and 10 million downloads respectively). More information about Reflexive Entertainment can be found at http://www.reflexive.com.


For further information, please contact:
Russell Carroll
Director of Marketing
(949)830-1903 Ext 14

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