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"Not an April Fool", we're assured.

The launch of Qube™ and Relax™ announced at the Game Connection in San Francisco and the denial of rumors relating to an April Fools’ Trick.

Milan – 1st April ’09 –

The announcement made at the Game Connection in San Francisco which has caused both a sensation and great expectations around the new generation of videogames which, with its abbreviation “iii™” or “3i™” (Immersive Individual Interaction), promises a revolution in the gaming world.

The curiosity of those working in the sector and end-users towards Qube ™ and Relax™ is concentrated on the game concept, player interaction and the peripherals used in gameplay.

All of the most famous international video game player communities (numerous mentions in all of the forums that picked up this news) were highly surprised by the news. However, the clamor caused by the new generation of 3i™ games was such that there were those who, following the launch, even cried “fake” o “April Fools’!”. Pub Company®, to dispel any doubt, confirms the existence of these products and the fact that they function as specified previously.

With regard to Qube™, players interact using “Body control™” which allows them to play inside the game thus interacting with their own body. Relax™ makes use of the “Mind Controller™” which, for the first time ever, allows them to play and control through the use of their own brain waves.

In Qube™ you can relive one of the most classic arcade games in a totally different and active manner thanks to a specially designed game controller that creates an immersive gaming experience using body movements. In Relax™ - Relax Mind™ and Relax Body™ - a special ‘headset’ that features a system able to read brain waves allowing the player both to train in relaxation and to play through mental input.

The basic concept is individual and immersive interaction which, thanks to instinctive and simple use, means a totally new 3i™ gaming experience that is different from what has been offered until now in the previous generation of videogames.

Pub Company® declares that the videos relating to Qube™ and Relax™ circulating in Internet are non-official and non-representative and hereby communicates that a first official project presentation will take place in London in May.


Laboratorio Comunicazione

Marco Giannatiempo

Via Spallanzani 6 - 20129 - Milano

Via Morosini 10 - 21100 - Varese

Mobile: +39 340 4081942

Tel . 0332 286630

Fax. 0332 233616

Email: mgiannatiempo@laboratoriocomunicazione.com

MSN: giannatiempo@hotmail.com

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