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Put A Pet In Your Pocket

My Little Dogs ~ Kawaii Dogs~ Coming to Mobile Phones Through Living Mobile and Bandai

For Immediate Release:

London, UK and Tokyo, Japan, 27th September 2006. Mobile games and entertainment publisher Living Mobile, a wholly-owned subsidiary of the Walt Disney Internet Group (WDIG), is releasing a brand new mobile game, entitled My Little Dogs ~Kawaii Dogs~, created by Bandai S.A. and Bandai Networks Company Limited of Japan, part of the Bandai Namco Group.

My Little Dogs ~Kawaii Dogs~ gives mobile handset owners the chance to own, rear, play with and train their own adorable pet dog. Bandai is recognised as the world's leading expert in the creation of nurturing and pet care games. The company created the original Tamagotchi toy in the 1980s, as well as several best-selling pet care games for mobile phones in the advanced Japanese market.

My Little Dogs ~Kawaii Dogs~ draws content from two of Bandai's best-selling Japanese pet rearing games, to create this new application for the European market. My Little Dogs ~Kawaii Dogs~ takes nurturing games to a whole new level, giving owners a chance to care for, clean, walk and train their dog to perform eight different tricks and commands, within a tight time limit . Simple, accessible game play ensures that My Little Dogs ~Kawaii Dogs~ is ideal for novice users and non-gamers, to whom the realistic, bright, colourful graphics and cute animation will also appeal.

My Little Dogs ~Kawaii Dogs~ is available in both 2D and 3D versions, ensuring the game can be played on the widest possible range of handsets. In addition, Living Mobile, Bandai S.A. and Bandai Networks are supporting all of the most popular handsets from all major manufacturers. The game play of both versions is identical, ensuring that users with low-end devices don't lose out on content, while high-end users get the same great game play, combined with leading edge graphics and animation. The game will be available through all major mobile operators across Europe.

There is a large audience in Europe for pet rearing and nurturing games. For example, Nintendogs, for the Nintendo DS has to date sold over 2.5 million copies in Europe alone*.

Recent market research into the European mobile gaming market by Frost and Sullivan** shows that its value is likely to increase from 850 million in 2006, to around 2.4 billion by 2012. One of the variables limiting this growth is the fact that gaming is known to only a very small percentage of the mobile phone owning population.' Titles such as My Little Dogs ~Kawaii Dogs~ offer an opportunity to reach new users who normally would not play mobile games and bring them into the mobile entertainment audience.

Sunil Gunderia, vice president of mobile for the Walt Disney Internet Group, Europe, said, "Our collaboration with Bandai is an example of Living Mobile's commitment to delivering compelling, high-quality entertainment and games to mobile phone users across Europe. My Little Dogs ~Kawaii Dogs~ is one of the most engaging, interactive and intelligent pet-rearing games in the world. We feel this is a game that will appeal to a broad audience beyond the usual gamers, and we're excited to introduce it in the European market."

Masayuki Matsuo, president of Bandai S.A., said, "Virtual pets are hugely popular with consumers all over the world. From the earliest days of the Tamagotchi phenomenon, through to the current advanced generation of games such as Nintendogs and now My Little Dogs ~Kawaii Dogs~, we have seen that people enjoy raising, training and caring for their own pet. It is a perfect application for mobile phones, as it allows people to interact with their pet throughout the day. We are delighted to be working with Living Mobile to bring My Little Dogs ~Kawaii Dogs~ to consumers throughout Europe."


Nintendo Europe press release "Go Dotty For Dalmations As It Becomes All About The Spots!" 22/05/2006

** Frost & Sullivan European Mobile Gaming Markets, 2003-2012, August 2006.

Notes To Editors:

About Bandai Networks

Established as a subsidiary of Bandai Co., Ltd. in September of 2000, Bandai Networks builds on its parent company's strength in character merchandising and adds an expertise in server management and applications, innovative concepts, and strategic business partnering to operate a wide variety of mobile phone and Internet content services. Bandai Networks currently boasts 4 million subscribers to its domestic pay mobile phone services. Stocks went public on the JASDAQ Market (code 3725) on December 12, 2003.

About Bandai S.A.

Bandai S.A. is a wholly-owned subsidiary of NAMCO BANDAI Holdings Inc established in 1981 to market Bandai and Bandai Group products in France and to unify sales operations in the UK, Spain and Germany. Focusing on toys, products handled also include video games, cards and capsule toys for vending machines, with other activities including video production and sales. In 2003, Bandai S.A. has entered into the mobile phone content field.

About Walt Disney Internet Group Europe

Walt Disney Internet Group (WDIG) provides strategic leadership, business execution support and a world-class technology platform for all The Walt Disney Company's Internet properties, including 14 country-specific Disney websites across Europe, reaching five million unique visitors each month. WDIG is a market leader in developing and distributing entertainment and informational content to new platforms. The company creates and delivers products for broadband distribution including Disney Connection and Toontown Online, the world's first massive multi-player online game for kids and families. Through relationships with some of Europe's largest mobile operators, WDIG distributes content and services to wireless users under the Disney brand.

About Living Mobile GmbH

Living Mobile is a leading developer and publisher of java games and entertainment products for mobile devices. The company is a fully owned subsidiary of Walt Disney Internet Group (WDIG), a market leader in developing and distributing entertainment and informational content to new platforms. More information about Living Mobile can be found on www.livingmobile.net .

Press contacts

Walt Disney Internet Group

Brian Baglow

Indoctrimat Ltd.

Tel: +44 (0) 7747 792247

Email: brian@indoctrimat.com

Bandai S.A.

Michael Degremont

Tel: + 33-(0)134-30-3031

Email: degremont@bandai.fr

Bandai Networks

Mari Chuganji

Tel: +81-3-6215-7655

E-mail: press@net.bandai.co.jp

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