Pure Pwnage
Web-based "mockumentary" picked up by Canadian broadcaster Canwest.
New York – August 7, 2009 – Giant Realm, Inc., the rapidly growing online media company which delivers millions of 18 – 34 year old male first movers to advertisers via its publisher group of entertainment enthusiast communities, today announced that publisher Pure Pwnage’s popular web series has been picked up by Canwest Broadcasting in Canada. Slated to begin production this fall, the half-hour comedy series will air on Showcase in 2010.
Available at www.purepwnage.com, Pure Pwnage (pronounced Pure Ownage) is among the first web series to graduate to Canadian broadcast TV.
Pure Pwnage appeals to fans of Curb Your Enthusiasm and Flight of the Conchords and those who have an appreciation for Internet and gaming culture. The mockumentary series follows Jeremy (Jarett Cale) a modern day, 26 year old gamer version of Larry David. His unfortunate lack of social experience constantly has him bumping up against reality. A child of the Internet, no matter how hard he tries, he just can’t relate to the ‘real world.’ After he is given an ultimatum from his mother to get a job or get out of the basement, Jeremy must leave the gaming world and join society again. Hilarity ensues as the series sees Jeremy start his own rock band, become a video game tutor and attempt to socialize with his co-workers at a grocery store.
“It’s a thrill to see that Pure Pwnage, which has been with Giant Realm since we launched in fall 2007, has created such a buzz in the online world that it has caught the attention of a major broadcasting company,” said James Green, CEO, Giant Realm, Inc. “Our publisher group is populated with dozens of online communities like Pure Pwnage – sites that appeal to today’s young entertainment enthusiast and offer content that attracts scores of passionate followers.”
Jarett Cale, Pure Pwnage’s co-creator, added: “We’ve enjoyed amazing success on the Internet, supported in part by our advertising partnership with Giant Realm. We’re grateful to Showcase for giving us the opportunity to take Pure Pwnage to the next level and are very excited to bring our popular characters to the TV platform.”
The television series is written by Jarett Cale, Geoff Lapaire and Mark Steinberg with showrunner Derek Harvey (Testees and The Tom Green Show). Executive producers on the series will be Catherine Tait of Duopoly and Ron Mann from Sphinx Productions, with Davin Lengyel as co-producer.
About Giant Realm, Inc.
Giant Realm, Inc. ( www.GiantRealm.com, http://Corp.GiantRealm.com/) is a rapidly- growing online media company which helps marketers reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals. GiantRealm.com and its growing publisher group deliver authentic content and community for enthusiasts of entertainment platforms including video games, film/TV and humor. The New York-based company exclusively represents all websites that are part of the Giant Realm Publisher Group and allows its publishers to monetize 100% of their ad inventory. According to Google Analytics, Giant Realm currently reaches 60 million individuals worldwide and 22 million in the U.S. every month. Giant Realm's shareholders include SoftBank Capital, Comcast Interactive Capital, William Morris Endeavor Entertainment and the Edison Venture Fund.
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