Even as digital platforms battle low-quality dreck, the bigger problem remains intractable – too many products, and not enough consumer attention to go around
AppQuantum's Vladislav Samarin explores the basics of mobile marketing, and what you can expect between running in-house UA, working with an agency, and mobile publishing
Protests against underwhelming in-game rewards should be treated as valuable feedback on a monetisation strategy gone awry, not as ingratitude or entitlement