Devolver Digital brings in licensing specialist to work on Fall Guys
Fée Heyer brings experience from Dunlop Sports, describes Mediatonic's game as “a phenomenon rarely seen before”
Latest Marketing articles
NBA 2K21 adds unskippable ads to loading screens
UPDATE: 2K Games says ads were not meant to run in pre-game introduction, is working on a fix
FIFA 21 | Critical Consensus
The new FIFA has the lowest Metacritic average in the series' history -- but does a game with a license to print money have any reason to evolve?
Vungle acquires Algolift
The deal will add Algolift's user acquisition tech to Vungle's ad network and in-app monetization platform
ASA bans misleading Homescapes, Gardenscapes ads
Despite pin puzzles being present in the game, UK ad authority concluded Facebook posts were not representative of the overall gameplay
Push and pull: How to build an in-game economy
Unity Technologies' Julie Shumaker explains how to knit together the key components of a robust and engaging game economy
In-app ad segmentation 101: How to split and analyse your players
IronSource's Justin Norman gives an introduction to ad segmentation and monetisation strategies
Seven tips for running a $100 million user acquisition budget
SciPlay's CMO Noga Halperin goes through the principles that can make or break an app's UA results
Hardware launches and pre-orders desperately need a shake-up | Opinion
Retailers and manufacturers have failed consumers with the botched, badly-managed launches of consoles and graphics cards in recent weeks
Five best practices for making high-performing creatives
AppLovin's Alice Guillaume explores how to make mobile game ads that stand out
Resident Evil series will debut on Netflix in 2021
Resident Evil: Infinite Darkness will be a CGI show focused on Leon Kennedy and Claire Redfield
The social media strategy behind Fall Guys: Ultimate Knockout
Oliver Hindle explains how Mediatonic rapidly grew its hit game's Twitter to one million followers
GameDiscoverCo founder: "It's not selling out" to use metrics in development
Simon Carless says his new research and consultancy company wants to add data so devs don't go solely on gut feel
Ubisoft apologises after male-only Assassin's Creed promo video
Publisher has since re-edited and released a version showcasing the female protagonists of the best-selling series
Simon Carless launches GameDiscoverCo
Former GDC co-runner establishes new research service and subscription newsletter to help tackle discoverability
Why playable teasers are way better than demos
TinyBuild CEO Alex Nichiporchik discusses the benefits of playable teasers and offers advice on how to create your own
Gamecity Hamburg offers funding for devs to attend events
New Games Transfer initiative will give applicants €1,500 a year to help promote their games
China is ready for the PS5 and Xbox, even if Sony and Microsoft aren't ready for China | Opinion
Imported next-gen consoles are already available for pre-order in China, says Apptutti's Daniel Camilo
Lab Rat dev skeptical of multiplatform launches and the virtues of virtual events
Chump Squad's Gwen Frey shares her experience as a small indie launching last year's Kine across five platforms
Riot signs deal for League of Legends toys
Multi-year agreement with Paw Patrol toy maker Spin Master should see action figures hit shelves in fall of 2021
Epic Games commits to live concert series in Fortnite
Company has constructed a state-of-the-art soundstage in Los Angeles to host events
Marketing is the business of selling entertainment, not news
With no news to share about the game, 32-33's Michal Napora took advantage of the PC Gaming Show by creating a "moment" for Inkulinati
Page 1 of 24Next Page »