Genvid closes $27m Series B round
Interactive streaming tech firm has also opened new offices in Berlin and California
Latest Marketing articles
How to market your video game and find your target audience
Versus Evil, Raw Fury, Headup Games, Good Shepherd and Dan Adelman offer advice to developers on how to market their game
The Witcher heralds an era of game IPs on TV | Opinion
As media giants prepare to do battle over streaming, well-known IPs are a potent weapon -- and videogames remain the last great untapped source
How to get a job in games PR
The GamesIndustry.biz Academy looks into how to get a job in games PR and how to become a publicist
Sony's PS5 marketing strategy does away with convention | Opinion
E3 absenteeism is just the latest example of a company paying little heed to conventional wisdom, but will that help or hurt it?
The long game: Running PR in the games-as-a-service era
Prezly's Kate Bystrova talks to PR experts on the unique challenge of getting exposure for games that can be played for years and years
Rockstar and Nintendo fill top five in Metacritic's Games of the 2010s
Mario Galaxy 2, Breath of the Wild, Red Dead 2, GTA V and Mario Odyssey all had 97 average ratings
EA donating $500,000 to Team Trees
Donation, in the name of new Plants Vs Zombies game, will see half a million trees planted by January 1, 2020
Shenmue III: Critical Consensus
The 18 year wait for a new Shenmue is over, and critics are split over a game deliberately out of step with the times
Hearthstone streamer Jeremy 'DisguisedToast' Wang signs Facebook exclusivity deal
Wang follows in the footsteps of several other top streamers departing Twitch in recent months
Temporary Pokémon Center returning to London
Update: Pokémon pop-up store to return to London for Pokémon World Championships in 2020
A Kitfox guide to marketing on the cheap
Boyfriend Dungeon studio's communications director Victoria Tran offers tips for indies to get the most bang out of their (lack of) bucks
What went into Apex Legends' surprise launch?
Respawn's Arturo Castro and Drew McCoy explain how they made and marketed a Titanfall game with none of the key elements of Titanfall
Star Wars Jedi Fallen Order: Critical Consensus
Respawn Entertainment delivers on the experience of being a Jedi, critics say, but did the new film's imminent release cause EA to push the game out early?
What games are people talking about on Twitter?
Platform's head of gaming content Rishi Chadha discusses what sparks conversation and how it differs from region to region
Mixer signs exclusive deal with Shroud
Michael Grzesiek leaves Twitch channel with 7 million followers behind for Microsoft's livestreaming platform
Big spending whales aren't the problem with free-to-play games | Opinion
A player spending $150k on a mobile game isn't a problem -- but we should still be conscious of players that struggle with compulsion
Acquisition and conversion costs threaten a mobile bust | Opinion
Acquisition and retention costs for mobile games show no signs of plateauing -- for many firms, this segment is becoming unsustainable
PlayStation Now cuts price in half, adds time limited "marquee games"
Titles like GTA V and God of War will be available for limited periods at new $9.99 a month price
PlayStation starts selling console hardware direct to consumers
Customers in the US can now buy PS4 and PSVR hardware, games and accessories from the PlayStation website
App Annie acquires mobile analytics firm Libring
The deal will let App Annie present market data and advertising analytics side by side
Nintendo Switch Lite: Critical Consensus
Few see any faults with Nintendo's new hardware, and even its critics concede that it's just about perfect for handheld gaming
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