Odeeo raises $1m for "non-disruptive" ads for mobile games
The company's audio ads aim to avoid disrupting gameplay
Latest Marketing articles
Bringing League of Legends to life: Secret Cinema's first games experience
Riot Games and Secret Cinema discuss the work behind the their upcoming event for Netflix series Arcane
How to get the most out of your community and embrace its ideas
Star Stable's Johan Sjöberg gives tips about interacting with your players in a way that helps grow your company
How Unpacking kept a steady heartbeat after going viral years before launch
Witch Beam's Wren Brier and Tim Dawson discuss how they cultivated their passion project's spark after it went viral
Navigating the post-IDFA world: All you need to know about iOS 14.5
Check out all our GamesIndustry.biz Academy guides to complying with this year's disruptive iOS update
Creating game videos: best practices and pitfalls to avoid
Alconost's Natalia Shuhman shares her experience in game trailer and teaser production
Three strategies for mobile ad creatives in an iOS 14 world
IronSource's Adam Stevens explains how to design creatives that address challenges introduced by the iOS privacy updates
"This is what happens when chess intersects with PlayStation"
Sony unveils its latest live-action spot to promote the PlayStation brand
The biggest games in the world are only as successful as their communities
Keywords Studios' James Gallagher analyses recent success stories, showing the various ways to build a community
Azerion acquires digital advertising company Sublime
With this acquisition, the games monetisation platform aims at strengthening its offering across Europe
EGX 2021 to introduce remote exhibiting
Developers from around the world will be able to demonstrate their games to attendees - without travelling to London
Digital-only Gamescom attracted 13 million viewers
Organisers release viewing figures from this year's show, 2022's hybrid event dated
Xbox sponsors the England Football Team to promote inclusivity and accessibility
Platform holder reveals 'When Everyone Plays, We All Win' message
How to make bundles work on Steam
Piotr Bajraszewski breaks down the mechanics of 11 Bit Studios' Bundle Madness sale, and how it sold nearly 1m units in a week
Facebook announces new features to level-up your advertising campaigns
Sponsored article: Krystel Bitar, global gaming product manager at Facebook, discusses the latest updates to Facebook's Automated App Ads
Taking Gamescom everywhere (when it can't be somewhere)
Gamescom co-organiser Felix Falk reflects on the challenges the world's biggest games event faces in its second online-only year
What you need to know to ensure your ad creatives are successful in China
Nativex's Irene Yang guides mobile developers who wish to enter the lucrative Chinese market
How to take full advantage of Steam Festivals
TinyBuild's Michael Kuzmin details best practices when it comes to making the most out of Valve's events
Omission of Activision from Call of Duty: Vanguard trailer was a "creative choice"
Publisher explains why no logo or mention of Activision is present in the first footage of this year's shooter
Optimizing for the first 24 hours: Conversion values and iOS 14.5+
Adjust's Katie Madding explains the importance of leveraging behavioral activity in the first 24 hours of the player's journey
Winning the business development game (without feeling like a sell-out)
Fundamentally Games' Oscar Clark details ways to connect with people, build relationships and find business opportunities
Rovio wants fans of the feather to flock together
Angry Birds head of brand strategy Ben Mattes says there's a multi-year plan to get players more engaged with a "canon" to tie the franchise closer together
Page 1 of 28Next Page »