Sources say Blackstone's investment is close to $400 million
Latest Marketing articles
The physical format faces headwinds, but will its demise be slower than we expect?
Outright Games on three key principles that can bring success when working with major licenses
Phoenix Labs' RuthAnne Berry talks about using social media to meet your game's goals
Commercial event attracted 33% more transactions than last year, with concurrent users hitting 24m
Yodo1's Yu Huan Mirko explores how partnering with IP owners can benefit your studio
Users can now see updates and events for chosen games in a centralised hub
Nobody should be pleased that CD Projekt Red's most notable innovation is pushing consumers to buy its new game entirely sight unseen
Videos of Microsoft's game were watched 201 billion times this year; Roblox was second with 75 billion views
CD Projekt Red expects at least 50% of early sales to be digital
The acquisition brings the number of Keywords' marketing studios to seven
Monthly "Fortnite Crew" service includes a Battle Pass and 1,000 V-Bucks to spend each month
Warner Music: "If artists want to be in the next James Bond, they should want to be in the next AAA game"
The record label on the changing relationship between games and music
At Develop:Brighton Digital, Network N's James Binns laid out the strategy and tactics indies should follow to sell more games
No consumer is going to be enthused about a price rise, but 15 years of $60 has done no favours to either gamers or creators
Argentina's gamers approach next-gen with uncertainty, due to rising prices and the difficulty of turning to the black market
Alconost's Natalia Shuhman offers practical advice on creating an essential marketing tool for any game developer
CFO Tim Stuart points to summer next year for the supply profile meeting the demand profile"
PlayStation 5's advanced haptic system is arguably the most interesting innovation of the new generation, but it creates a tricky marketing conundrum
Critics agree that Valhalla is one of the very best Assassin's Creed games, but its underlying themes are tainted by Ubisoft's year of scandal
Travis Scott returns alongside Spider-Man, Gran Turismo, Demon's Souls, Horizon and more
Nearly 3.5 million people have played the biking title across all platforms, thanks to its success on Xbox Game Pass