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Featured Marketing articles

"This is what happens when chess intersects with PlayStation"

Sony unveils its latest live-action spot to promote the PlayStation brand

By Christopher Dring

The biggest games in the world are only as successful as their communities

Keywords Studios' James Gallagher analyses recent success stories, showing the various ways to build a community

By James Gallagher

Azerion acquires digital advertising company Sublime

With this acquisition, the games monetisation platform aims at strengthening its offering across Europe

By Marie Dealessandri

Latest Marketing articles

Odeeo raises $1m for "non-disruptive" ads for mobile games

The company's audio ads aim to avoid disrupting gameplay

By Marie Dealessandri

EGX 2021 to introduce remote exhibiting

Developers from around the world will be able to demonstrate their games to attendees - without travelling to London

By GamesIndustry Staff

Digital-only Gamescom attracted 13 million viewers

Organisers release viewing figures from this year's show, 2022's hybrid event dated

By James Batchelor

How to make bundles work on Steam

Piotr Bajraszewski breaks down the mechanics of 11 Bit Studios' Bundle Madness sale, and how it sold nearly 1m units in a week

By Piotr Bajraszewski

Taking Gamescom everywhere (when it can't be somewhere)

Gamescom co-organiser Felix Falk reflects on the challenges the world's biggest games event faces in its second online-only year

By James Batchelor

What you need to know to ensure your ad creatives are successful in China

Nativex's Irene Yang guides mobile developers who wish to enter the lucrative Chinese market

By Irene Yang

How to take full advantage of Steam Festivals

TinyBuild's Michael Kuzmin details best practices when it comes to making the most out of Valve's events

By Michael Kuzmin

Omission of Activision from Call of Duty: Vanguard trailer was a "creative choice"

Publisher explains why no logo or mention of Activision is present in the first footage of this year's shooter

By James Batchelor

Optimizing for the first 24 hours: Conversion values and iOS 14.5+

Adjust's Katie Madding explains the importance of leveraging behavioral activity in the first 24 hours of the player's journey

By Katie Madding

Winning the business development game (without feeling like a sell-out)

Fundamentally Games' Oscar Clark details ways to connect with people, build relationships and find business opportunities

By Oscar Clark

Rovio wants fans of the feather to flock together

Angry Birds head of brand strategy Ben Mattes says there's a multi-year plan to get players more engaged with a "canon" to tie the franchise closer together

By Brendan Sinclair

"Feast and famine": How the pandemic influenced games public relations

Is the pandemic a blip or the herald of a new age of public relations?

By Joshua Broadwell

Roblox pens deal to feature Sony music artists

Partnership intended "to further unlock commercial opportunities at the intersection of music and gaming"

By Jeffrey Rousseau

Facebook to test in-headset ads in Oculus games

The test will only run on a few VR titles only but could be expanded to the ecosystem more broadly if successful

By Marie Dealessandri

How to successfully carve yourself a position as a communications leader

Jagex communications director Rich Eddy offers a overview of the many comms and editorial roles available at games companies

By Rich Eddy

Building anticipation: How to make engaging gameplay trailers

Marketing agency Gnet shares practical advice on elevating your marketing by getting the most from your footage

By Aaron Lee

How developers use TikTok to boost their games

The studios behind Sea of Thieves, Fall Guys and more share the secrets behind their TikTok success

By Michael Weber

Snowed In Studios launches Scarab Games

The newly created company aims at helping existing brands make it in the AAA games market

By Marie Dealessandri

Tip-top TikTok tips for game marketing

Jenny Windom of Wholesome Games talks with GameDiscoverCo's Simon Carless about promoting games on the viral video sharing service

By Simon Carless

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