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League of Legends putting ads on the playfield

Viewers of official esports matches will see Mastercard, Alienware, other brands featured on in-game banners

By Brendan Sinclair

Don't believe the hype: a basic guide to engaging with your players

My.Games' Alexey Izotov explores the balancing act of generating hype for the GamesIndustry.biz Academy

By Alexey Izotov

How the Dauntless community taught Phoenix Labs about trust

Phoenix Labs' Nick Clifford explores the value of building lasting relationships within your community, and how to get there

By Nick Clifford

Latest Marketing articles

Sony's PS5 reveal will be all about the software | Opinion

The slow drip of PS5 information belies how much technical detail we already know -- the real “unveiling” will likely be of a software slate

By Rob Fahey

PlayStation Studios brand will launch alongside PS5

Check out the video that will open upcoming first-party PlayStation games

By Christopher Dring

Growing mobile games through user acquisition

Nordeus' Andrej Kugonič takes a deep dive into UA for the GamesIndustry.biz Academy

By Andrej Kugonič

Xbox "set some wrong expectations" for next-gen livestream

Microsoft and Ubisoft mollify fans expecting to see promised Xbox Series X gameplay

By Matthew Handrahan

Gears Tactics: Critical Consensus

Gears of War's pivot into turn-based tactics has arrived at the same time as a new XCOM -- and critics seem to prefer the former

By Matthew Handrahan

Fortnite's Travis Scott event reached 27.7m unique players

Updated figures show Epic's playerbase took part in live concert 45.8 million times across the five events

Valve's advice for making your game thrive after launch

Discovery on Steam is vital for indie developers -- Valve's Sophie Mackey offers six ways to improve your game's visibility

By Matthew Handrahan

How events being featured on Steam is changing games marketing

For the GamesIndustry.biz Academy, Michal Napora explores what events being featured on Steam can do for your game

By Michal Napora

New Facebook Gaming app to focus on streaming

Launch of the app brought forward as gaming surges during the global COVID-19 lockdown

By Matthew Handrahan

How to improve your understanding of games with teardowns

Nate Ross on creating good teardowns and the reasons why they're a powerful resource

By Nate Ross

Resident Evil 3: Critical Consensus

Capcom's third remake finds the classic series at a turning point -- and there are dissenting voices amid the critical praise

By Matthew Handrahan

Tinybuild's Hello Neighbour books have made $16m in revenue

Book series hits 2m sales as game franchise passes 30m downloads

By Matthew Handrahan

All hail Nintendo's animal overlords | Opinion

Animal Crossing looks set to be one of the year's biggest games -- we might reflect on what it says about the appetite for different kinds of escapism

By Rob Fahey

Devolver on adapting to a world without events

Andrew Parsons talks about the indie publisher adapting its marketing strategy, what can and can't be done online

By Brendan Sinclair

Eight principles for making a game influencer-friendly

ICO Partners' David Ortiz Lapaz lays out ways developers and marketers can make games work for content creators

By Brendan Sinclair

Marketing tips for indie developers who hate marketing

Chris Zukowski discusses the fundamentals of marketing for indie developers who don't know where to start

By Marie Dealessandri

Doom Eternal: Critical Consensus

Id Software's latest shows brilliance in its bombast, but dabbles in platforming and world building with less success

By Matthew Handrahan

A year without E3 is a chance to take stock | Opinion

The ESA's show has failed to articulate what function it will serve to the modern industry -- this year's cancellation will force that discussion to happen

By Rob Fahey

Lego Super Mario toys announced

New line incorporates interactive electronic character with traditional building block elements

By Brendan Sinclair

Learning the lessons of the PlayStation 2 | Opinion

Twenty years after it arrived in Japan, the most successful console of all time still has lessons that are relevant to the industry today

By Rob Fahey

Next-gen will be "tectonic plates" shifting underneath marketers

Behaviour's new chief marketer officer David Reid talks about how much the strategy of selling games has changed and the future of streaming

By Brendan Sinclair

Dreams: Critical Consensus

Media Molecule dives deeper into its Play, Create, Share concept, and the critics salute a monumental achievement

By Matthew Handrahan

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