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Steam Game Festival will return in October

The event will run from October 7 to 13, devs can start signing up in one week

By Matthew Handrahan

Activision: "Warzone caused us to rethink how, when and where we reveal our upcoming title"

This year's Call of Duty game could be announced within the free-to-play title's 75m-strong community

By Matthew Handrahan

The complete sales history of Curious Expedition

Maschinen-Mensch co-founder Riad Djemili on a five year journey -- via China -- to stability and success in indie development

By Riad Djemili

Latest Marketing articles

Fostering a positive community in VR

At Ludicious X, IGDA executive director Renee Gittins talked about keeping communities safe and fighting toxicity in VR

By Marie Dealessandri

Should streamers be worried about DMCA strikes on Twitch?

A rash of copyright claims from music labels points to difficult times ahead for video game streamers

By Mat Ombler

SuperData: Big publisher showcases did not suffer from absence of E3

Twitch numbers were higher than E3 2019 showcases for major publishers, but PC Gaming Show's audience was down compared to last year

By Matthew Handrahan

Improving your influencer marketing strategy with authenticity

Phoenix Labs' RuthAnne Berry explores how players, influencers, and developers win together

By RuthAnne Berry

How to design better communities

During Ludicious X, Kitfox Games' Victoria Tran explained how the right ruleset can lead your community away from toxicity

By Marie Dealessandri

How to build an audience and conduct business without trade shows

VIM Global's Alex Van Lepp shares his five tips to showcase and promote your games in the era of social distancing

By Alex Van Lepp

Breaking the formula: How to make a standout game trailer

From Port Royale 4 to Bleeding Edge, Flipbook Studio's Andrew Lord details what can make for a memorable trailer

By Andrew Lord

Gamers more trusting of brands than non-gamers, says Gameloft

Report from mobile publisher's advertising arm finds gamers see elevated benefits from companies like Tesla, Amazon, and Lexus

By Brendan Sinclair

DrDisrespect banned from Twitch again

Guy Beahm's latest ban is reportedly permanent, but reason for the punishment remains unclear

By Brendan Sinclair

Admix raises $7m in funding for "non-intrusive" ads

London-based startup allows developers to place programmatic advertising space within their games

By Matthew Handrahan

Microsoft shutting down Mixer

Streaming service closing July 22 with partners being transitioned to Facebook Gaming; exclusive streamers like Ninja, Shroud free to leave

By Brendan Sinclair

FDA approves game marketed as a treatment for ADHD

Prescription-only device is first game-based therapy the US agency has approved for any condition

By Brendan Sinclair

What does it mean for brands to say Black Lives Matter? | Opinion

Even if companies aren't committed to the movement, their statements can still do some good

By Brendan Sinclair

YouTube now the top mobile game discovery path for kids

Interpret study finds video platform has surpassed recommendations from friends or family as the top way for children under 13 to learn about new games

By Brendan Sinclair

League of Legends putting ads on the playfield

Viewers of official esports matches will see Mastercard, Alienware, other brands featured on in-game banners

By Brendan Sinclair

Don't believe the hype: a basic guide to engaging with your players

My.Games' Alexey Izotov explores the balancing act of generating hype for the GamesIndustry.biz Academy

By Alexey Izotov

How the Dauntless community taught Phoenix Labs about trust

Phoenix Labs' Nick Clifford explores the value of building lasting relationships within your community, and how to get there

By Nick Clifford

Sony's PS5 reveal will be all about the software | Opinion

The slow drip of PS5 information belies how much technical detail we already know -- the real “unveiling” will likely be of a software slate

By Rob Fahey

PlayStation Studios brand will launch alongside PS5

Check out the video that will open upcoming first-party PlayStation games

By Christopher Dring

Growing mobile games through user acquisition

Nordeus' Andrej Kugonič takes a deep dive into UA for the GamesIndustry.biz Academy

By Andrej Kugonič

Xbox "set some wrong expectations" for next-gen livestream

Microsoft and Ubisoft mollify fans expecting to see promised Xbox Series X gameplay

By Matthew Handrahan

Gears Tactics: Critical Consensus

Gears of War's pivot into turn-based tactics has arrived at the same time as a new XCOM -- and critics seem to prefer the former

By Matthew Handrahan

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