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Featured Marketing articles

Marketers underestimate users' privacy concerns - Survey

AppsFlyer and MMA Global release results of surveys around impact of Apple's upcoming privacy changes

By Brendan Sinclair

How to integrate IP licensing into your marketing strategy

Clipwire Games' Mary Kaye Fraser explores IP licensing for mobile, and what studios should know before taking the plunge

By Mary Kaye Fraser

Activision DMCAs news outlet for reporting Call of Duty leak

Video Games Chronicle says its Twitter account was locked for a post about new Warzone map

By Brendan Sinclair

Latest Marketing articles

Tokyo Game Show 2021 will be online

Organisers drop physical event for its 25th year, but an in-person press gathering will be arranged

By James Batchelor

Five things to consider when building games for future players

Benjamin Charbit shares the lessons he's learnt about the audience Darewise Entertainment is targeting: Gen Z

By Benjamin Charbit

Making marketing mistakes or the art of failing properly

At GDC Showcase, Innersloth's Victoria Tran explored the right way to approach failure, and what you can learn from it

By Marie Dealessandri

Five areas not to compromise when creating a game video

Alconost's Natalia Shuhman highlights the aspects of video production where it doesn't pay to cut corners

By Natalia Shuhman

Stop normalizing abusive fandom | This Week in Business

Maybe we should have expected a zombie game studio to excel at developing senselessly hostile hordes

By Brendan Sinclair

"If you're still marketing to white cis males, you're alienating more than half your players"

Assassin's Creed Sisterhood co-founder Kulpreet Virdi on the importance of putting defined female characters in the spotlight

By James Batchelor

Little Nightmares 2 | Critical Consensus

Tarsier Studios' grimly atmospheric sequel is Bandai Namco's biggest critical hit in three years

By Matthew Handrahan

The dark art of getting press coverage | This Week in Business

If your Paragon PR campaign isn't getting traction, you could always try going Renegade

By Brendan Sinclair

Nintendo delivered a strong Direct, but fan impatience grows | Opinion

They may be in the minority, but Nintendo's most loyal fanbase is key to a long life cycle for the Switch

By Christopher Dring

Post-IDFA Alliance forms to prepare for Apple privacy changes

Alliance launches new information and support hub to help support companies amid mobile industry upheaval

By Haydn Taylor

Super Mario 3D World + Bowser's Fury | Critical Consensus

Critics hail a new lease of life for one of Mario's best games -- but they're less convinced by the brief, experimental Bowser's Fury

By Matthew Handrahan

Five steps to boost your game's performance on the app stores

SplitMetrics' Lina Danilchik details how to optimise your app store's product page

By Lina Danilchik

Hitman 3 | Critical Consensus

Critics applaud the end of IO Interactive's superlative trilogy, cementing Hitman's status as one of gaming's most distinctive franchises

By Matthew Handrahan

B/HI acquired by Dolphin Entertainment

PR agency formerly known as Bender/Helper Impact will operate as part of PR firm 42West

By Brendan Sinclair

Twitter says gaming posts up 75% in 2020

More than 2 billion gaming tweets make for a record year as Animal Crossing: New Horizons and The Game Awards 2020 were most talked about game and event, respectively

By Brendan Sinclair

The future is digital -- right?

The physical format faces headwinds, but will its demise be slower than we expect?

By Sam Naji and Damian Abrahams

How to bring blockbuster brands to the gaming world

Outright Games on three key principles that can bring success when working with major licenses

By Terry Malham-Wallis

How to map social media to your marketing funnel

Phoenix Labs' RuthAnne Berry talks about using social media to meet your game's goals

By RuthAnne Berry

Blackstone makes big investment in mobile ad firm Liftoff

Sources say Blackstone's investment is close to $400 million

By Matthew Handrahan

Steam Autumn Sale brought in 1m paying customers

Commercial event attracted 33% more transactions than last year, with concurrent users hitting 24m

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