Featured Marketing articles

Getting your game covered, as told by journalists

Games journalists assemble to give indie developers tips on how to efficiently pitch to the press

By Marie Dealessandri

Building an Exploding Kittens transmedia universe

Elan Lee talks about making a mobile game for Netflix and the company's ultimate aspirations

By Brendan Sinclair

Xbox's move from 'edgy' to 'everyone' | This Week in Business

How a brand that leaned into exclusionary gamer stereotypes overhauled its image over three console generations

By Brendan Sinclair

Latest Marketing articles

Self-care tips for games community managers - and their bosses

Safe in Our World's Sarah Sorrell on supporting a CM's wellbeing and why mental health first aid training is a must

By Sarah Sorrell

Newzoo: Gamers like brands more than non-gamers do

Survey covering 13 different brands that have been active in gaming found players held significantly more favorable attitudes than non-gamers

By Brendan Sinclair

Nintendo is not attending Gamescom

Platform holder will instead bring upcoming Nintendo Switch games to “numerous events throughout Germany”

By James Batchelor

Streaming is the key to discovery

Sam Naji and Damian Abrahams explain why livestreaming is crucial for understanding gamers and how it translates to sales

By Sam Naji and Damian Abrahams

Games Branding opens first US-based office in Boston

PR and marketing firm launched as a remote company in 2021, currently has offices in Brazil and Mexico

Mastering predictive lifetime value in the iOS 14.5+ era

Adjust's Katie Madding explores how to make accurate LTV predictions in a post-IDFA world

By Katie Madding

Electronic Arts seeks more influencers as it opens Creator Network to all

Previously invite-only initiative aims to have over 5,000 creators making content around EA games by the end of the year

By James Batchelor

Sony reportedly considering in-game ads for free-to-play titles

This new approach to advertising on PlayStation could launch by the end of the year

By Marie Dealessandri

Microsoft considering in-game ads for free-to-play titles - Report

Xbox maker would not take revenue cut and limit ads to a select group of brands at first

By Brendan Sinclair

Anzu raises $20m to expand in-game advertising efforts

In-game advertising platform's latest funding round sees support from NBCUniversal and HTC

By Danielle Partis

40% of mobile companies in US and UK suffer losses post-IDFA

75% of those who lost revenue said they felt that the changes "put the future of their business at risk"

By Marie Dealessandri

TikTok lessons from Among Us' success | GDC 2022

Innersloth's Victoria Tran shared tips about how to run a games TikTok account

By Marie Dealessandri

Deep dive: Inside Strange Horticulture's delightful Steam success

Iceberg Interactive CEO Erik Schreuder recaps the occult plant store puzzle game's launch strategy

By Simon Carless

A post-IDFA guide to user acquisition for indies

Tenjin's Christopher Farm offers advice on how small mobile studios can attract more players to their games in 2022

By Christopher Farm

Should you be bringing your creatives in-house?

IronSource's Dan Greenberg looks into the intricacies of ad creatives production on mobile

By Dan Greenberg

Sony reveals Horizon Forbidden West Lego set

Tallneck model launches in May, comes with Aloy minifigure and a Watcher

How the pandemic transformed the role of sponsored content, possibly forever

Gamesight's Adam Lieb analyses the evolution of video game-related sponsored content, and marketing budgets' shift to digital in the absence of events

By Marie Dealessandri

10 takeaways from the new CAP guidance on in-game purchases

Wiggin's Peter Lewin breaks down new legislation on in-app transactions and what it means for developers

By Peter Lewin

Ubisoft sues producer of Assassin's Creed Symphony show

Publisher says concert promoter breached agreement, refuses to acknowledge termination of contract, is harming relations with new licensee for symphonic Assassin's Creed shows

By Brendan Sinclair

Lego delays Overwatch 2 set over Activision Blizzard harassment scandal

Toy company expresses concerns "about the progress being made to address continuing allegations regarding workplace culture"

By Brendan Sinclair

Twitter reports gaming posts up 14% year-over-year in 2021

2.4 billion gaming tweets set new records as Genshin Impact and E3 lead conversations about games and events, respectively

By Jeffrey Rousseau

Page 1 of 29

Subscribe to the Newsletters