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Dreams: Critical Consensus

Media Molecule dives deeper into its Play, Create, Share concept, and the critics salute a monumental achievement

By Matthew Handrahan

Riot takes its licensing game up a league

Hire of Disney and Nickelodeon vet Ron Johnson coincides with increased focus on external partners for consumer products

By Brendan Sinclair

When do deceptive playable ads help, and when do they hurt?

Dan Greenberg of ironSource says misleading interactive mobile ads were huge in 2019, but likely to be reined in this year

By Brendan Sinclair

Latest Marketing articles

How to market your video game and find your target audience

Versus Evil, Raw Fury, Headup Games, Good Shepherd and Dan Adelman offer advice to developers on how to market their game

By GamesIndustry Staff

The Witcher heralds an era of game IPs on TV | Opinion

As media giants prepare to do battle over streaming, well-known IPs are a potent weapon -- and videogames remain the last great untapped source

By Rob Fahey

How to get a job in games PR

The GamesIndustry.biz Academy looks into how to get a job in games PR and how to become a publicist

By Marie Dealessandri

Sony's PS5 marketing strategy does away with convention | Opinion

E3 absenteeism is just the latest example of a company paying little heed to conventional wisdom, but will that help or hurt it?

By Brendan Sinclair

The long game: Running PR in the games-as-a-service era

Prezly's Kate Bystrova talks to PR experts on the unique challenge of getting exposure for games that can be played for years and years

By Kate Bystrova

Rockstar and Nintendo fill top five in Metacritic's Games of the 2010s

Mario Galaxy 2, Breath of the Wild, Red Dead 2, GTA V and Mario Odyssey all had 97 average ratings

EA donating $500,000 to Team Trees

Donation, in the name of new Plants Vs Zombies game, will see half a million trees planted by January 1, 2020

Genvid closes $27m Series B round

Interactive streaming tech firm has also opened new offices in Berlin and California

By Matthew Handrahan

Shenmue III: Critical Consensus

The 18 year wait for a new Shenmue is over, and critics are split over a game deliberately out of step with the times

By Matthew Handrahan

Hearthstone streamer Jeremy 'DisguisedToast' Wang signs Facebook exclusivity deal

Wang follows in the footsteps of several other top streamers departing Twitch in recent months

By Rebekah Valentine

Temporary Pokémon Center returning to London

Update: Pokémon pop-up store to return to London for Pokémon World Championships in 2020

By James Batchelor

A Kitfox guide to marketing on the cheap

Boyfriend Dungeon studio's communications director Victoria Tran offers tips for indies to get the most bang out of their (lack of) bucks

By Brendan Sinclair

What went into Apex Legends' surprise launch?

Respawn's Arturo Castro and Drew McCoy explain how they made and marketed a Titanfall game with none of the key elements of Titanfall

By Brendan Sinclair

Star Wars Jedi Fallen Order: Critical Consensus

Respawn Entertainment delivers on the experience of being a Jedi, critics say, but did the new film's imminent release cause EA to push the game out early?

By Matthew Handrahan

What games are people talking about on Twitter?

Platform's head of gaming content Rishi Chadha discusses what sparks conversation and how it differs from region to region

By Brendan Sinclair

Mixer signs exclusive deal with Shroud

Michael Grzesiek leaves Twitch channel with 7 million followers behind for Microsoft's livestreaming platform

By Brendan Sinclair

Big spending whales aren't the problem with free-to-play games | Opinion

A player spending $150k on a mobile game isn't a problem -- but we should still be conscious of players that struggle with compulsion

By Rob Fahey

Acquisition and conversion costs threaten a mobile bust | Opinion

Acquisition and retention costs for mobile games show no signs of plateauing -- for many firms, this segment is becoming unsustainable

By Rob Fahey

PlayStation Now cuts price in half, adds time limited "marquee games"

Titles like GTA V and God of War will be available for limited periods at new $9.99 a month price

By Matthew Handrahan

PlayStation starts selling console hardware direct to consumers

Customers in the US can now buy PS4 and PSVR hardware, games and accessories from the PlayStation website

By Matthew Handrahan

App Annie acquires mobile analytics firm Libring

The deal will let App Annie present market data and advertising analytics side by side

Nintendo Switch Lite: Critical Consensus

Few see any faults with Nintendo's new hardware, and even its critics concede that it's just about perfect for handheld gaming

By Matthew Handrahan

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