Blackstone makes big investment in mobile ad firm Liftoff
Sources say Blackstone's investment is close to $400 million
Latest Marketing articles
The future is digital -- right?
The physical format faces headwinds, but will its demise be slower than we expect?
How to bring blockbuster brands to the gaming world
Outright Games on three key principles that can bring success when working with major licenses
How to map social media to your marketing funnel
Phoenix Labs' RuthAnne Berry talks about using social media to meet your game's goals
Steam Autumn Sale brought in 1m paying customers
Commercial event attracted 33% more transactions than last year, with concurrent users hitting 24m
IP licensing for games: How to profit from brand injections
Yodo1's Yu Huan Mirko explores how partnering with IP owners can benefit your studio
Steam officially launches News Hub
Users can now see updates and events for chosen games in a centralised hub
Cyberpunk 2077 launches with some real dystopia in tow | Opinion
Nobody should be pleased that CD Projekt Red's most notable innovation is pushing consumers to buy its new game entirely sight unseen
Minecraft tops YouTube's list of most watched games of 2020
Videos of Microsoft's game were watched 201 billion times this year; Roblox was second with 75 billion views
Cyberpunk 2077 pre-orders "visibly higher" than any Witcher title
CD Projekt Red expects at least 50% of early sales to be digital
Keywords Studios acquires marketing agency G-Net Media
The acquisition brings the number of Keywords' marketing studios to seven
Epic adds a subscription service to Fortnite
Monthly "Fortnite Crew" service includes a Battle Pass and 1,000 V-Bucks to spend each month
Warner Music: "If artists want to be in the next James Bond, they should want to be in the next AAA game"
The record label on the changing relationship between games and music
The ultimate guide to selling your indie game
At Develop:Brighton Digital, Network N's James Binns laid out the strategy and tactics indies should follow to sell more games
The $70 AAA price point -- it's about time | Opinion
No consumer is going to be enthused about a price rise, but 15 years of $60 has done no favours to either gamers or creators
Next-gen consoles have few answers to Argentina's longstanding reliance on piracy
Argentina's gamers approach next-gen with uncertainty, due to rising prices and the difficulty of turning to the black market
Seven questions to ask before creating a game trailer
Alconost's Natalia Shuhman offers practical advice on creating an essential marketing tool for any game developer
Microsoft expects Xbox Series X|S shortages until Q2 2021
CFO Tim Stuart points to summer next year for “the supply profile meeting the demand profile"
The challenge and promise of DualSense | Opinion
PlayStation 5's advanced haptic system is arguably the most interesting innovation of the new generation, but it creates a tricky marketing conundrum
Assassin's Creed Valhalla | Critical Consensus
Critics agree that Valhalla is one of the very best Assassin's Creed games, but its underlying themes are tainted by Ubisoft's year of scandal
Sony debuts PS5 games ad as part of “memorable” launch efforts
Travis Scott returns alongside Spider-Man, Gran Turismo, Demon's Souls, Horizon and more
Descenders has sold over 250,000 units
Nearly 3.5 million people have played the biking title across all platforms, thanks to its success on Xbox Game Pass
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