Odeeo raises $1m for "non-disruptive" ads for mobile games
The company's audio ads aim to avoid disrupting gameplay
Latest Marketing articles
EGX 2021 to introduce remote exhibiting
Developers from around the world will be able to demonstrate their games to attendees - without travelling to London
Digital-only Gamescom attracted 13 million viewers
Organisers release viewing figures from this year's show, 2022's hybrid event dated
Xbox sponsors the England Football Team to promote inclusivity and accessibility
Platform holder reveals 'When Everyone Plays, We All Win' message
How to make bundles work on Steam
Piotr Bajraszewski breaks down the mechanics of 11 Bit Studios' Bundle Madness sale, and how it sold nearly 1m units in a week
Facebook announces new features to level-up your advertising campaigns
Sponsored article: Krystel Bitar, global gaming product manager at Facebook, discusses the latest updates to Facebook's Automated App Ads
Taking Gamescom everywhere (when it can't be somewhere)
Gamescom co-organiser Felix Falk reflects on the challenges the world's biggest games event faces in its second online-only year
What you need to know to ensure your ad creatives are successful in China
Nativex's Irene Yang guides mobile developers who wish to enter the lucrative Chinese market
How to take full advantage of Steam Festivals
TinyBuild's Michael Kuzmin details best practices when it comes to making the most out of Valve's events
Omission of Activision from Call of Duty: Vanguard trailer was a "creative choice"
Publisher explains why no logo or mention of Activision is present in the first footage of this year's shooter
Optimizing for the first 24 hours: Conversion values and iOS 14.5+
Adjust's Katie Madding explains the importance of leveraging behavioral activity in the first 24 hours of the player's journey
Winning the business development game (without feeling like a sell-out)
Fundamentally Games' Oscar Clark details ways to connect with people, build relationships and find business opportunities
Rovio wants fans of the feather to flock together
Angry Birds head of brand strategy Ben Mattes says there's a multi-year plan to get players more engaged with a "canon" to tie the franchise closer together
Automated App Ads: Seek new pools of players with a powerful automated solution from Facebook
Sponsored article: Krystel Bitar, Global Gaming Product Manager at Facebook, guides games developers on how to use the company's new ad solution
"Feast and famine": How the pandemic influenced games public relations
Is the pandemic a blip or the herald of a new age of public relations?
Roblox pens deal to feature Sony music artists
Partnership intended "to further unlock commercial opportunities at the intersection of music and gaming"
Facebook to test in-headset ads in Oculus games
The test will only run on a few VR titles only but could be expanded to the ecosystem more broadly if successful
How to successfully carve yourself a position as a communications leader
Jagex communications director Rich Eddy offers a overview of the many comms and editorial roles available at games companies
Building anticipation: How to make engaging gameplay trailers
Marketing agency Gnet shares practical advice on elevating your marketing by getting the most from your footage
How developers use TikTok to boost their games
The studios behind Sea of Thieves, Fall Guys and more share the secrets behind their TikTok success
Snowed In Studios launches Scarab Games
The newly created company aims at helping existing brands make it in the AAA games market
Tip-top TikTok tips for game marketing
Jenny Windom of Wholesome Games talks with GameDiscoverCo's Simon Carless about promoting games on the viral video sharing service
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