Newzoo: Gamers like brands more than non-gamers do
Survey covering 13 different brands that have been active in gaming found players held significantly more favorable attitudes than non-gamers
Latest Marketing articles
Self-care tips for games community managers - and their bosses
Safe in Our World's Sarah Sorrell on supporting a CM's wellbeing and why mental health first aid training is a must
Nintendo is not attending Gamescom
Platform holder will instead bring upcoming Nintendo Switch games to “numerous events throughout Germany”
Streaming is the key to discovery
Sam Naji and Damian Abrahams explain why livestreaming is crucial for understanding gamers and how it translates to sales
Games Branding opens first US-based office in Boston
PR and marketing firm launched as a remote company in 2021, currently has offices in Brazil and Mexico
Mastering predictive lifetime value in the iOS 14.5+ era
Adjust's Katie Madding explores how to make accurate LTV predictions in a post-IDFA world
Electronic Arts seeks more influencers as it opens Creator Network to all
Previously invite-only initiative aims to have over 5,000 creators making content around EA games by the end of the year
Sony reportedly considering in-game ads for free-to-play titles
This new approach to advertising on PlayStation could launch by the end of the year
Microsoft considering in-game ads for free-to-play titles - Report
Xbox maker would not take revenue cut and limit ads to a select group of brands at first
Anzu raises $20m to expand in-game advertising efforts
In-game advertising platform's latest funding round sees support from NBCUniversal and HTC
40% of mobile companies in US and UK suffer losses post-IDFA
75% of those who lost revenue said they felt that the changes "put the future of their business at risk"
TikTok lessons from Among Us' success | GDC 2022
Innersloth's Victoria Tran shared tips about how to run a games TikTok account
Deep dive: Inside Strange Horticulture's delightful Steam success
Iceberg Interactive CEO Erik Schreuder recaps the occult plant store puzzle game's launch strategy
A post-IDFA guide to user acquisition for indies
Tenjin's Christopher Farm offers advice on how small mobile studios can attract more players to their games in 2022
Should you be bringing your creatives in-house?
IronSource's Dan Greenberg looks into the intricacies of ad creatives production on mobile
The PAX Rising Showcase launches to enable more indie devs to bring their games to PAX
Sponsored article: Deadline for the latest Rising competition is March 1st, offering a chance to appear at PAX East in April
Sony reveals Horizon Forbidden West Lego set
Tallneck model launches in May, comes with Aloy minifigure and a Watcher
How the pandemic transformed the role of sponsored content, possibly forever
Gamesight's Adam Lieb analyses the evolution of video game-related sponsored content, and marketing budgets' shift to digital in the absence of events
10 takeaways from the new CAP guidance on in-game purchases
Wiggin's Peter Lewin breaks down new legislation on in-app transactions and what it means for developers
Ubisoft sues producer of Assassin's Creed Symphony show
Publisher says concert promoter breached agreement, refuses to acknowledge termination of contract, is harming relations with new licensee for symphonic Assassin's Creed shows
Lego delays Overwatch 2 set over Activision Blizzard harassment scandal
Toy company expresses concerns "about the progress being made to address continuing allegations regarding workplace culture"
Twitter reports gaming posts up 14% year-over-year in 2021
2.4 billion gaming tweets set new records as Genshin Impact and E3 lead conversations about games and events, respectively
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