Featured Marketing articles

Lego delays Overwatch 2 set over Activision Blizzard harassment scandal

Toy company expresses concerns "about the progress being made to address continuing allegations regarding workplace culture"

By Brendan Sinclair

Twitter reports gaming posts up 14% year-over-year in 2021

2.4 billion gaming tweets set new records as Genshin Impact and E3 lead conversations about games and events, respectively

By Jeffrey Rousseau

EA releases console set-up guide as part of parental awareness campaign

As part of Internet Matters campaign, video urges parents to set up parental controls for new devices

By Press Release

Latest Marketing articles

Bringing League of Legends to life: Secret Cinema's first games experience

Riot Games and Secret Cinema discuss the work behind the their upcoming event for Netflix series Arcane

By James Batchelor

How to get the most out of your community and embrace its ideas

Star Stable's Johan Sj÷berg gives tips about interacting with your players in a way that helps grow your company

By Johan Sj÷berg

How Unpacking kept a steady heartbeat after going viral years before launch

Witch Beam's Wren Brier and Tim Dawson discuss how they cultivated their passion project's spark after it went viral

By Marie Dealessandri

Navigating the post-IDFA world: All you need to know about iOS 14.5

Check out all our Academy guides to complying with this year's disruptive iOS update

By Marie Dealessandri

Creating game videos: best practices and pitfalls to avoid

Alconost's Natalia Shuhman shares her experience in game trailer and teaser production

By Natalia Shuhman

Three strategies for mobile ad creatives in an iOS 14 world

IronSource's Adam Stevens explains how to design creatives that address challenges introduced by the iOS privacy updates

By Adam Stevens

"This is what happens when chess intersects with PlayStation"

Sony unveils its latest live-action spot to promote the PlayStation brand

By Christopher Dring

The biggest games in the world are only as successful as their communities

Keywords Studios' James Gallagher analyses recent success stories, showing the various ways to build a community

By James Gallagher

Azerion acquires digital advertising company Sublime

With this acquisition, the games monetisation platform aims at strengthening its offering across Europe

Odeeo raises $1m for "non-disruptive" ads for mobile games

The company's audio ads aim to avoid disrupting gameplay

By Marie Dealessandri

EGX 2021 to introduce remote exhibiting

Developers from around the world will be able to demonstrate their games to attendees - without travelling to London

By GamesIndustry Staff

Digital-only Gamescom attracted 13 million viewers

Organisers release viewing figures from this year's show, 2022's hybrid event dated

By James Batchelor

How to make bundles work on Steam

Piotr Bajraszewski breaks down the mechanics of 11 Bit Studios' Bundle Madness sale, and how it sold nearly 1m units in a week

By Piotr Bajraszewski

Taking Gamescom everywhere (when it can't be somewhere)

Gamescom co-organiser Felix Falk reflects on the challenges the world's biggest games event faces in its second online-only year

By James Batchelor

What you need to know to ensure your ad creatives are successful in China

Nativex's Irene Yang guides mobile developers who wish to enter the lucrative Chinese market

By Irene Yang

How to take full advantage of Steam Festivals

TinyBuild's Michael Kuzmin details best practices when it comes to making the most out of Valve's events

By Michael Kuzmin

Omission of Activision from Call of Duty: Vanguard trailer was a "creative choice"

Publisher explains why no logo or mention of Activision is present in the first footage of this year's shooter

By James Batchelor

Optimizing for the first 24 hours: Conversion values and iOS 14.5+

Adjust's Katie Madding explains the importance of leveraging behavioral activity in the first 24 hours of the player's journey

By Katie Madding

Winning the business development game (without feeling like a sell-out)

Fundamentally Games' Oscar Clark details ways to connect with people, build relationships and find business opportunities

By Oscar Clark

Rovio wants fans of the feather to flock together

Angry Birds head of brand strategy Ben Mattes says there's a multi-year plan to get players more engaged with a "canon" to tie the franchise closer together

By Brendan Sinclair

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