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B/HI acquired by Dolphin Entertainment

PR agency formerly known as Bender/Helper Impact will operate as part of PR firm 42West

By Brendan Sinclair

Twitter says gaming posts up 75% in 2020

More than 2 billion gaming tweets make for a record year as Animal Crossing: New Horizons and The Game Awards 2020 were most talked about game and event, respectively

By Brendan Sinclair

Check out our special podcast on in-game advertising with Facebook Audience Network

The monetisation specialist talks about app bidding and its support for online businesses

By Sponsored Article

Latest Marketing articles

The future is digital -- right?

The physical format faces headwinds, but will its demise be slower than we expect?

By Sam Naji and Damian Abrahams

How to bring blockbuster brands to the gaming world

Outright Games on three key principles that can bring success when working with major licenses

By Terry Malham-Wallis

How to map social media to your marketing funnel

Phoenix Labs' RuthAnne Berry talks about using social media to meet your game's goals

By RuthAnne Berry

Blackstone makes big investment in mobile ad firm Liftoff

Sources say Blackstone's investment is close to $400 million

By Matthew Handrahan

Steam Autumn Sale brought in 1m paying customers

Commercial event attracted 33% more transactions than last year, with concurrent users hitting 24m

IP licensing for games: How to profit from brand injections

Yodo1's Yu Huan Mirko explores how partnering with IP owners can benefit your studio

By Yu Huan Mirko

Steam officially launches News Hub

Users can now see updates and events for chosen games in a centralised hub

Cyberpunk 2077 launches with some real dystopia in tow | Opinion

Nobody should be pleased that CD Projekt Red's most notable innovation is pushing consumers to buy its new game entirely sight unseen

By Rob Fahey

Minecraft tops YouTube's list of most watched games of 2020

Videos of Microsoft's game were watched 201 billion times this year; Roblox was second with 75 billion views

By Brendan Sinclair

Cyberpunk 2077 pre-orders "visibly higher" than any Witcher title

CD Projekt Red expects at least 50% of early sales to be digital

By Matthew Handrahan

Keywords Studios acquires marketing agency G-Net Media

The acquisition brings the number of Keywords' marketing studios to seven

By Marie Dealessandri

Epic adds a subscription service to Fortnite

Monthly "Fortnite Crew" service includes a Battle Pass and 1,000 V-Bucks to spend each month

By Matthew Handrahan

The ultimate guide to selling your indie game

At Develop:Brighton Digital, Network N's James Binns laid out the strategy and tactics indies should follow to sell more games

By Marie Dealessandri

The $70 AAA price point -- it's about time | Opinion

No consumer is going to be enthused about a price rise, but 15 years of $60 has done no favours to either gamers or creators

By Rob Fahey

Next-gen consoles have few answers to Argentina's longstanding reliance on piracy

Argentina's gamers approach next-gen with uncertainty, due to rising prices and the difficulty of turning to the black market

By Diego Arguello

Seven questions to ask before creating a game trailer

Alconost's Natalia Shuhman offers practical advice on creating an essential marketing tool for any game developer

By Natalia Shuhman

Microsoft expects Xbox Series X|S shortages until Q2 2021

CFO Tim Stuart points to summer next year for “the supply profile meeting the demand profile"

By Matthew Handrahan

The challenge and promise of DualSense | Opinion

PlayStation 5's advanced haptic system is arguably the most interesting innovation of the new generation, but it creates a tricky marketing conundrum

By Rob Fahey

Assassin's Creed Valhalla | Critical Consensus

Critics agree that Valhalla is one of the very best Assassin's Creed games, but its underlying themes are tainted by Ubisoft's year of scandal

By Matthew Handrahan

Sony debuts PS5 games ad as part of “memorable” launch efforts

Travis Scott returns alongside Spider-Man, Gran Turismo, Demon's Souls, Horizon and more

By Christopher Dring

Descenders has sold over 250,000 units

Nearly 3.5 million people have played the biking title across all platforms, thanks to its success on Xbox Game Pass

By Marie Dealessandri

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