Tokyo Game Show 2021 will be online
Organisers drop physical event for its 25th year, but an in-person press gathering will be arranged
Latest Marketing articles
Five things to consider when building games for future players
Benjamin Charbit shares the lessons he's learnt about the audience Darewise Entertainment is targeting: Gen Z
Making marketing mistakes or the art of failing properly
At GDC Showcase, Innersloth's Victoria Tran explored the right way to approach failure, and what you can learn from it
Five areas not to compromise when creating a game video
Alconost's Natalia Shuhman highlights the aspects of video production where it doesn't pay to cut corners
Stop normalizing abusive fandom | This Week in Business
Maybe we should have expected a zombie game studio to excel at developing senselessly hostile hordes
"If you're still marketing to white cis males, you're alienating more than half your players"
Assassin's Creed Sisterhood co-founder Kulpreet Virdi on the importance of putting defined female characters in the spotlight
Little Nightmares 2 | Critical Consensus
Tarsier Studios' grimly atmospheric sequel is Bandai Namco's biggest critical hit in three years
The dark art of getting press coverage | This Week in Business
If your Paragon PR campaign isn't getting traction, you could always try going Renegade
Nintendo delivered a strong Direct, but fan impatience grows | Opinion
They may be in the minority, but Nintendo's most loyal fanbase is key to a long life cycle for the Switch
Post-IDFA Alliance forms to prepare for Apple privacy changes
Alliance launches new information and support hub to help support companies amid mobile industry upheaval
Super Mario 3D World + Bowser's Fury | Critical Consensus
Critics hail a new lease of life for one of Mario's best games -- but they're less convinced by the brief, experimental Bowser's Fury
Five steps to boost your game's performance on the app stores
SplitMetrics' Lina Danilchik details how to optimise your app store's product page
Prepare for 2021 with new gaming audience insights
Sponsored article: Facebook's vertical research manager Stephen Gray shares data on how the games industry differs in 2021
Hitman 3 | Critical Consensus
Critics applaud the end of IO Interactive's superlative trilogy, cementing Hitman's status as one of gaming's most distinctive franchises
B/HI acquired by Dolphin Entertainment
PR agency formerly known as Bender/Helper Impact will operate as part of PR firm 42West
Twitter says gaming posts up 75% in 2020
More than 2 billion gaming tweets make for a record year as Animal Crossing: New Horizons and The Game Awards 2020 were most talked about game and event, respectively
Check out our special podcast on in-game advertising with Facebook Audience Network
Sponsored article: The monetisation specialist talks about app bidding and its support for online businesses
The future is digital -- right?
The physical format faces headwinds, but will its demise be slower than we expect?
How to bring blockbuster brands to the gaming world
Outright Games on three key principles that can bring success when working with major licenses
How to map social media to your marketing funnel
Phoenix Labs' RuthAnne Berry talks about using social media to meet your game's goals
Blackstone makes big investment in mobile ad firm Liftoff
Sources say Blackstone's investment is close to $400 million
Steam Autumn Sale brought in 1m paying customers
Commercial event attracted 33% more transactions than last year, with concurrent users hitting 24m
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