PSP GOES P!NK - In a Unique Collaboration with the Artist P!nk

London, 2006 - Sony Computer Entertainment Europe (SCEE) today announced the expansion of the PSP (PlayStation®Portable) line-up in Europe with the introduction of a new colour 'Pink', in a unique collaboration with the Grammy Award winning and mutli Platinum superstar P!nk.

A limited edition P!nk PSP Value Pack will be available from 27th October 2006 and will include a Pink PSP, with all the necessary accessories - White Headphones with Remote Control, Pouch, Wrist Strap and a 32MB Memory Stick Duo.

"The P!nk PSP launch is much more than just launching a new colour. It is about a confident and powerful attitude for young women. The association with P!nk, a worldwide icon and musical chameleon, will enable PSP to push new boundaries." said Stephane Hareau, PSP Senior Brand Manager for SCEE.

"P!nk is a very credible, very hip, and very unique female superstar - one with an appeal that extends well beyond the known pop music universe. She hits the skaters, the gamers, and the rockers alike" said John Fleckenstein, SVP, International, at Zomba Label Group in New York. "The PSP brand commands a 'cool-factor' and edginess that makes this partnership a perfect fit. We're thrilled to have the opportunity to work with the PSP team and to bring P!nk's music to the brand's dynamic demographic."

Reflecting the strong collaboration with P!nk, the Pack will include an exclusive P!nk UMD (Universal Media Disc) Video featuring P!nk's latest and best music videos - Stupid Girls (currently nominated for an MTV Video Music Award), Who Knew and U + Ur Hand, footage of her latest intimate UK showcase, an exclusive interview with the artist preparing for her massive sold out European tour, and exclusive track 'Crash and Burn', not available on any P!nk album in Europe.

In addition, more content will be exclusively available to P!nk PSP consumers through downloads on yourpsp.com when registering their PSP. This will include an exclusive P!nk tour video diary across Europe and much more

"This association is much more than a corporate deal. It is bringing together two great and unique entertainment brands that complement each other both in style and attitude". said Marcel Engh, VP Brand Partnerships at Sony BMG Europe in London. "We put a strong focus on developing brand entertainment platforms around our artists".

"Our collaboration with P!nk will reflect the shared values between the artist, PlayStation and all the young women with freedom, confidence and attitude" said Stephane Hareau, PSP Senior Brand Manager for SCEE. "The exclusive and exciting P!nk content made available in this Limited Edition will let young women discover the entertainment potential of PSP beyond gaming. PSP is not exclusively for men, there is a PSP for everyone, and whoever you are, PSP can fit into your life."

Since the European launch of the 'Black' PSP in September 2005 and the Ceramic White PSP in May 2006, PSP is now in the hands of more than 4.5 million consumers throughout Europe.

P!nk's current album "I'm Not Dead" has sold over 1.8 million copies around the world and has topped the UK, European, and Australian charts since its release on April 3, 2006. The third single "U and Ur Hand" will be released in the UK/Europe in September.

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P!nk PSP Product Specifications

Product Name

P!nk PSP(PlayStation®Portable) Value Pack

Colour

Pink

Product Codes

PSP-1003 PK (UK)

PSP-1004 PK (EU)

Release Date

27th October, 2006

Recommended Retail Price

229/£169

Included

AC Adaptor

Battery Pack

Memory Stick Duo (32MB)

Headphones with Remote Control (White)

Pouch & Wrist Strap (White)

Exclusive P!nk UMD

Notes to Editors:

For further information please contact:

Nick Sharples ( nick_sharples@scee.net ) or Mike Lane ( mike_lane@scee.net )

Sony Computer Entertainment Europe Ltd

Tel: + 44 207 859 5301/5349 Fax: + 44 207 859 5036

The P!nk PSP will make its debut appearance on the SCEE Stand at Games Convention, Leipzig, 23-27 August 2006. Product and lifestyle imagery of the 'P!nk' PSP is available on the SCEE Virtual Press Office at http://www.scee.presscentre.com

For more information contact:

SCEE Press Centre

Email: scee_presscentre@scee.net

Tel:+44 (0)20 7859 5000

About Sony Computer Entertainment Europe Ltd. As at 27 July 2006

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PlayStation®2 and PSP® (PlayStation®Portable) software and hardware in 104 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the platforms in these territories. Between its European debut on 24th November 2000 and the end of June 2006, over 39.5 million PlayStation®2 consoles have been shipped across the SCEE territories, over 106 million worldwide, making it one of the most successful consumer electronic products in history. Between its European debut on 1st September 2005 and the end of June 2006, over 6 million PSP systems have been shipped across the SCEE territories, with over 19 million shipped worldwide since its Japanese launch in December 2004.

More information about PlayStation products can be found at

http://www.playstation.com and http://www.yourpsp.com or visit the Virtual Press Office at http://www.scee.presscentre.com.

PlayStation and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. PSP and UMD (Universal Media Disc) are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.