PSP

FOSTER CITY, Calif., June 1, 2010 –Sony Computer Entertainment America LLC (SCEA) today announced it will offer consumers incredible value with three new initiatives for the PSP ^® (PlayStation ^® Portable) system. Starting on June 1, a new PSP “Favorites” software line, which offers existing PSP titles for $9.99, will make its debut. Additionally, a PSP(PlayStation ^® Portable) go “Digital Game Pack” will be available to new purchasers, offering PlayStation ^® Network downloadable game vouchers for three premiere PSP titles. Furthermore, the PSP system’s “Greatest Hits” library will grow to more than 60 titles with four newly added games. With more than 17 million units sold in the U.S. to date and an extensive 2010 software lineup, PSP continues to showcase the best in portable gaming while offering a wide variety of affordable entertainment options to consumers.

“PSP is the premiere destination for full-scale, console quality gaming experiences on-the-go, and we’re very pleased to be able to bring our consumers such tremendous value,” said Scott A. Steinberg, Vice President, Product Marketing, SCEA. “These initiatives not only add value to the platform overall, but also complement the robust software lineup we’ll see from both first and third-party publishers in 2010. It is easier now more than ever for new and existing PSP owners to build up their gaming libraries with amazing content.”

At $9.99 (MSRP), the new PSP “Favorites” software line offers some of the PSP system’s most popular games at an incredible price. Available at participating retailers, PSP Favorites feature a wide variety of genres from family-friendly gaming to first-person shooters. Software titles included in the PSP Favorites line are:

Ape Escape ^® : On the Loose

Buzz! ^TM Master Quiz

Hot Shots Golf Open Tee ^®

LocoRoco ^TM 2

Patapon ^TM 2

PixelJunk ^TM Monster Deluxe

SOCOM: Fireteam Bravo

Syphon Filter ^® : Logan's Shadow

Twisted Metal: Head On ^TM

In addition, third-party software titles such as Justice League Heroes ^TM (Warner Bros. Interactive Entertainment), Manhunt ^TM 2 (Rockstar Games), Midway Arcade Treasures: Extended Play (Warner Bros. Interactive Entertainment), Pinball Hall of Fame: Williams Collection (Crave Entertainment), Silent Hill ^® : Origins (Konami Digital Entertainment, Inc.), Sims 2 (Electronic Arts), The Warriors ^TM (Rockstar Games) and many more will also be included in the new Favorites line.

For consumers eyeing the PSPgo system, the first all-digital, full-game handheld entertainment system on the market to date, the new PSPgo system’s “Digital Game Pack” will include PlayStation ^® Network downloadable game vouchers for three premiere PSP titles. When purchasing a PSPgo system at major retailers in North America between June 1, 2010 and March 31, 2011, consumers can download the following titles at no additional cost:

LittleBigPlanet ^TM (PSP ^® )

Ratchet and Clank ^® : Size Matters

SOCOM: U.S. Navy SEALs Fireteam Bravo 3

Similar to the “Greatest Hits” line available for the PlayStation ^® 3 computer entertainment system, the PSP system’s Greatest Hits have reached a significant sales threshold and represent the highest caliber of quality software titles available on the PSP system. Available for $19.99 (MSRP), the newest additions to the PSP system’s Greatest Hits library include:

Gran Turismo ^TM

LittleBigPlanet ^TM (PSP system)

Resistance: Retribution ^®

Secret Agent Clank ^®

From the new $9.99 PSP Favorites, an expanding Greatest Hits library, a PSPgo Digital Game Pack, and exclusive Entertainment Packs, PSP continues to redefine the notion of portable entertainment and will see great momentum in 2010. With highly anticipated titles from Sony Computer Entertainment such as God of War: Ghost of Sparta, Hot Shots Tennis: Get A Grip, Invizimals ^TM , upcoming third-party releases including KINGDOM HEARTS Birth by Sleep (Square Enix), METAL GEAR SOLID ^® : PEACE WALKER (Konami Digital Entertainment, Inc.) and many more arriving later this year, PSP continues to deliver unparalleled gaming experiences only possible on the PSP platform.

About Sony Computer Entertainment America LLC

Sony Computer Entertainment America LLC continues to redefine the entertainment lifestyle with its PlayStation ^® and PS one ^® systems, the PlayStation ^® 2 system, the PSP ^® (PlayStation ^® Portable) system, the ground-breaking PlayStation ^® 3 (PS3 ^TM ) system and its online and network services the PlayStation ^® Network and PlayStation ^® Store.

Recognized as the undisputed industry leader, Sony Computer Entertainment America LLC markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one, PlayStation 2, PSP and PS3 systems for the North American market. Based in Foster City, California, Sony Computer Entertainment America LLC serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

Visit us on the Web at http://www.us.playstation.com.

“Memory Stick PRO Duo” is a trademark of Sony Corporation. “PlayStation,” “PSP,” “PS one,” “UMD” and the “PS” Family logo and “UMD” are registered trademarks and “PS3” and is a trademark of Sony Computer Entertainment Inc. “SONY” and “make.believe” are trademarks of Sony Corporation.