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PS3 gets £82m Euro marketing blitz

New TV ad to air this evening, £6 million dedicated to UK market

Sony has launched a GBP 82 million marketing blitz for its redesigned console across European territories.

A new TV ad due to air tonight highlights the consoles connected and entertainment services, but makes no direct mention of specific videogames.

"Two years after launch PlayStation 3 is realising its full potential," Alan Duncan, UK marketing director for SCEE, told The Guardian. "The console is moving beyond gaming and gaming is moving beyond discs."

Sony is committing GBP 6 million to the UK market, where the slim PlayStation 3 retails at the new price of GBP 249.

According to the report, Screen Digest has forecast that the PlayStation 3 will sell 4.3 million units in Europe this year, compared to 3 million Xbox 360s and 7.5 million Wii consoles.

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.

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