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ProDG for PSP™ wins Prestigious 2005 Front Line Award.

FOR IMMEDIATE RELEASE

Contact: Alex Cavanagh

Phone: +44-(0)-117-929-9733 / E-mail: sales@snsys.com

Media Enquiries: Alison Beasley

Phone: +44-(0)-160-864-5756 / E-mail: Alison@lincolnbeasley.co.uk

Sony Computer Entertainment

Corporate Communications

Phone: +81-3-6438-8686

Bristol, January 19, 2006 - SN Systems, a subsidiary of Sony Computer Entertainment Inc. (SCEI) specializing in software development tools, is delighted to announce that ProDG for PSPTM has been chosen as the 2005 Front Line Award winner in the Programming Tools Category of Game Developer Magazine.

ProDG for PSPTM has proved to be a huge success from the moment it launched, resulting in it being the development environment of choice for 20 of the 24 PSPTM (PlayStation®Portable) game titles listed for the North American launch window. ProDG for PSPTM has gone from strength to strength and sets the standard for PSP development tools within the industry. Complemented by accessory products such as Tuner and ProView, SN Systems' range of PSP tools have gained the status of market leader thanks to the company's ability to innovate coupled with nearly 20 years of industry experience.

Andy Beveridge, Director at SN Systems, said: "It's a great honor to win this award and be acknowledged by the industry and the very people that use our tools on a daily basis. We'd gained plenty of experience from previous platform launches and knew what we had to do to get it right from the start. It's been a very busy year for everyone at SN Systems and this is a perfect finish to 2005. Rest assured, we will continue to build on the success of ProDG for PSPTM by continuing to evolve the product further, ensuring it remains the market leader and first choice for all PSP game title developers."

Mike Dean, Director of Finance & Operations at Amaze Entertainment enthused: "We are extremely pleased with the SN Systems ProDG for PSPTM toolset; it allows us to debug faster and develop more efficiently which results in a higher quality end product. SN Systems support staff are outstanding. Whenever I've had an issue, they've responded within 24 hours and usually had a fix for it. They're genuinely interested in making their products and our lives better."

SN Systems would sincerely like to thank Game Developer Magazine and everyone who nominated ProDG for PSPTM for this award. Many thanks also to all the developers who have chosen the ProDG suite of tools for their development environment; their support and feedback is greatly appreciated and has been integral to the tools' success.

About SN Systems

SN Systems is a wholly owned subsidiary of Sony Computer Entertainment Inc. that produces industry standard development tools used by console game programmers worldwide.

SN Systems has built a high reputation for understanding and meeting the needs of games developers, delivering quality software such as ProDG, ProView and Tuner while offering unrivalled first-class support.

For further information, please visit www.snsys.com.

About Sony Computer Entertainment Inc.

Recognized as the global leader and company responsible for the progression of consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI) manufacturers, distributes and markets the PlayStation® game console, the PlayStation®2 computer entertainment system and the PSPTM (PlayStation®Portable) handheld entertainment system. PlayStation has revolutionized home entertainment by introducing advanced 3D graphic processing, and PlayStation 2 further enhances the PlayStation legacy as the core of home networked entertainment. PSP is a new portable entertainment system that allows users to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio. SCEI, along with its subsidiary divisions Sony Computer Entertainment America Inc., Sony Computer Entertainment Europe Ltd., and Sony Computer Entertainment Korea Inc. develops, publishes, markets and distributes software, and manages the third party licensing programs for these platforms in the respective markets worldwide. Headquartered in Tokyo, Japan, Sony Computer Entertainment Inc. is an independent business unit of the Sony Group.

PlayStation is a registered trademark of Sony Computer Entertainment Inc.

PSP is a trademark of Sony Computer Entertainment Inc.

ProDG is a registered trademark of SN Systems.

ProView and Tuner are trademarks of SN Systems Limited.

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